Jordan Utter

And I think it all comes back to, it feels like us truly trying to serve the committed athlete. Like you and the product team so much work into creating this formulation. And it's not just to throw something together that sounds cool and, oh, it'll make you feel this way. It's truly like, what do people need?

And I think it all comes back to, it feels like us truly trying to serve the committed athlete. Like you and the product team so much work into creating this formulation. And it's not just to throw something together that sounds cool and, oh, it'll make you feel this way. It's truly like, what do people need?

And again, I feel like the last few years getting into the endurance community has been more, let's lay the foundation, BPN launching their version of what's maybe already out there, the gels and the bars. And again, this is out there, but it feels like it's a very

And again, I feel like the last few years getting into the endurance community has been more, let's lay the foundation, BPN launching their version of what's maybe already out there, the gels and the bars. And again, this is out there, but it feels like it's a very

And again, I feel like the last few years getting into the endurance community has been more, let's lay the foundation, BPN launching their version of what's maybe already out there, the gels and the bars. And again, this is out there, but it feels like it's a very

specific product for a very specific type of person who is looking to train and change their life and have massive goals whether it's a marathon PR or their first ultra or to win an ultra not just electrolytes to stay hydrated it feels like it's a real honestly a big brand play for what we stand for in a way and all of our other products obviously are that but this feels like it's just more

specific product for a very specific type of person who is looking to train and change their life and have massive goals whether it's a marathon PR or their first ultra or to win an ultra not just electrolytes to stay hydrated it feels like it's a real honestly a big brand play for what we stand for in a way and all of our other products obviously are that but this feels like it's just more

specific product for a very specific type of person who is looking to train and change their life and have massive goals whether it's a marathon PR or their first ultra or to win an ultra not just electrolytes to stay hydrated it feels like it's a real honestly a big brand play for what we stand for in a way and all of our other products obviously are that but this feels like it's just more

I don't know. Has a weight to it, you said. It's a good way to put it. I don't know if we know what it'll become. I think when you talk about serving the customer, you're meeting their needs, but you're also opening their eyes to what could be. And I think I'm living testament of that when it came to this product. I was like, I don't really know if I would use that. It sounds really cool, but...

I don't know. Has a weight to it, you said. It's a good way to put it. I don't know if we know what it'll become. I think when you talk about serving the customer, you're meeting their needs, but you're also opening their eyes to what could be. And I think I'm living testament of that when it came to this product. I was like, I don't really know if I would use that. It sounds really cool, but...

I don't know. Has a weight to it, you said. It's a good way to put it. I don't know if we know what it'll become. I think when you talk about serving the customer, you're meeting their needs, but you're also opening their eyes to what could be. And I think I'm living testament of that when it came to this product. I was like, I don't really know if I would use that. It sounds really cool, but...

And I use it and I was like, oh, oh, like my eyes are now open. This makes sense. I'm like, I just want this instead of coffee. And then also take electrolytes next to that or G1 Sports. Like, dude, just give me it all in one at 5 a.m. in the morning before I work out. I don't need all these different liquids. So, yeah, I think people don't know. We don't know where it'll go yet.

And I use it and I was like, oh, oh, like my eyes are now open. This makes sense. I'm like, I just want this instead of coffee. And then also take electrolytes next to that or G1 Sports. Like, dude, just give me it all in one at 5 a.m. in the morning before I work out. I don't need all these different liquids. So, yeah, I think people don't know. We don't know where it'll go yet.

And I use it and I was like, oh, oh, like my eyes are now open. This makes sense. I'm like, I just want this instead of coffee. And then also take electrolytes next to that or G1 Sports. Like, dude, just give me it all in one at 5 a.m. in the morning before I work out. I don't need all these different liquids. So, yeah, I think people don't know. We don't know where it'll go yet.

The market doesn't know yet.

The market doesn't know yet.

The market doesn't know yet.

Wow, that's a good question. That's a heavy question. I thought we were just going to talk about the product.

Wow, that's a good question. That's a heavy question. I thought we were just going to talk about the product.

Wow, that's a good question. That's a heavy question. I thought we were just going to talk about the product.