Jordi Hays

Social experience, that was the second thing.

It was multiplayer on day one.

And so David has this quote.

I think it's from him saying, like, if you show someone a blank box and you tell them, hey, this is a magical AI machine that can generate you a picture of anything, people will just type in dog.

and they'll get a picture of a dog and they would get the same picture if they just went to Google Images.

That's not what AI is actually interesting at.

It's the astronaut riding a horse on the moon.

The thing that that picture doesn't exist already.

So it's you flying a F-16 in your hometown and like personalizing and doing something that would typically take a very large CGI budget or some sort of Photoshop master to actually whip up or collage together.

You could do that with just one prompt.

the multiplayer nature of Midjourney, when I jump into the Midjourney Discord, the first thing I see is your crazy prompt, your 12 levels deep prompt injecting, thinking of different keywords, doing different srefs for style references, doing all these different tweaks, and then I can just see, oh, he used this model, and he specified these dimensions, and he's getting really good results, so I'll take that, but I wanna make it about, I wanna make my images about a dog, you're a mosquito guy, so you're gonna make them about mosquitoes, right?

and you can take my prompt and just sort of remix it.

Yeah, well, you lost the war and the mosquito's going away.

Whether you like it or not, Google is saying,

is focused entirely on killing mosquitoes, apparently.

Anyway, by generating four candidate images for each prompt, Midjourney got a bunch of really valuable data on what a correct image looked like for a specific prompt.

This was another sort of Midjourney innovation.

I don't know if they were the first ones to do this, but it was really key to the Midjourney flow.

Instead of generating you an HD image, it would generate you four low-res images, and you'd be like, ah, that has the right vibe, that has the right style, that has the right layout, and then it would get that feedback,

and be able to iterate at the same time.