Jordi Hays

Some of them buy every product.

They buy a new iPhone every year.

They buy the top-of-the-line MacBook.

They have the Mac Studio and the Mac Mini just for fun.

And that's a whole class of consumer for Apple.

When they come in with something that's a little crazy, like a $10,000 gold Apple Watch, they'll sell a couple of them.

When they come in with a $3,000 VR headset, a couple people will just be like, yeah, I'll give it a try.

When you're talking about a new company entering hardware, Meta, I think, did a better job coming in with like, yeah, it's just a pair of sunglasses.

You need a pair of sunglasses anyway.

We put a camera in it.

It's $100 for the version that you know and love, the Ray-Ban Wayfarers that don't have a camera in them.

Ours are a couple hundred extra bucks.

It's still something you could give as a gift.

Yeah.

And so it's a lot easier to get into that meta ecosystem just saying, yeah, throw a camera on my Ray-Bans.

I'll give it a try.

Maybe I'll churn.

But if it's collecting dust in the cabinet or in the sock drawer, you're a lot less like, ah, I really got burned.

And the Apple fanboys, a lot of them took them back.

But they're like, yeah, that was still a cool experiment.