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Joseph Walla

๐Ÿ‘ค Speaker
144 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
EP 517: $3.5M Raised, 6m Users Helping 47k Customers Sign Documents with HelloSign CEO Joseph Walla

Absolutely.

SaaS Interviews with CEOs, Startups, Founders
EP 517: $3.5M Raised, 6m Users Helping 47k Customers Sign Documents with HelloSign CEO Joseph Walla

Yeah.

SaaS Interviews with CEOs, Startups, Founders
EP 517: $3.5M Raised, 6m Users Helping 47k Customers Sign Documents with HelloSign CEO Joseph Walla

I think the big... Zooming out a little bit, the fundamental thing that we're doing is we're solving the document transaction problem.

SaaS Interviews with CEOs, Startups, Founders
EP 517: $3.5M Raised, 6m Users Helping 47k Customers Sign Documents with HelloSign CEO Joseph Walla

And people don't realize that they have this problem.

SaaS Interviews with CEOs, Startups, Founders
EP 517: $3.5M Raised, 6m Users Helping 47k Customers Sign Documents with HelloSign CEO Joseph Walla

And originally, it started out with HelloFax because we were working in on the go and we didn't have a fax machine.

SaaS Interviews with CEOs, Startups, Founders
EP 517: $3.5M Raised, 6m Users Helping 47k Customers Sign Documents with HelloSign CEO Joseph Walla

And then we figured out that when we had the signed documents, we had to go to Kinko's as well.

SaaS Interviews with CEOs, Startups, Founders
EP 517: $3.5M Raised, 6m Users Helping 47k Customers Sign Documents with HelloSign CEO Joseph Walla

And then we found out that a lot of people needed to automate these document transactions.

SaaS Interviews with CEOs, Startups, Founders
EP 517: $3.5M Raised, 6m Users Helping 47k Customers Sign Documents with HelloSign CEO Joseph Walla

And that's when we launched our API.

SaaS Interviews with CEOs, Startups, Founders
EP 517: $3.5M Raised, 6m Users Helping 47k Customers Sign Documents with HelloSign CEO Joseph Walla

In terms of how we make money, we have a freemium product so people can go, they can try out the products for free.

SaaS Interviews with CEOs, Startups, Founders
EP 517: $3.5M Raised, 6m Users Helping 47k Customers Sign Documents with HelloSign CEO Joseph Walla

And then when they hit certain limits, that's when we encourage them to upgrade similar to say your Dropbox or Box.

SaaS Interviews with CEOs, Startups, Founders
EP 517: $3.5M Raised, 6m Users Helping 47k Customers Sign Documents with HelloSign CEO Joseph Walla

Yeah, so that's not something that we can share, but I can say that the pricing plans that we have on HelloSign go from, say, $15 a month up until I guess there isn't really a limit because people pay per seat.

SaaS Interviews with CEOs, Startups, Founders
EP 517: $3.5M Raised, 6m Users Helping 47k Customers Sign Documents with HelloSign CEO Joseph Walla

And then on the API side, we have bucketed pricing.

SaaS Interviews with CEOs, Startups, Founders
EP 517: $3.5M Raised, 6m Users Helping 47k Customers Sign Documents with HelloSign CEO Joseph Walla

So within the first plan, you get a certain number of document transactions.

SaaS Interviews with CEOs, Startups, Founders
EP 517: $3.5M Raised, 6m Users Helping 47k Customers Sign Documents with HelloSign CEO Joseph Walla

And the second bucket, you get another level of document transactions and additional functionality.

SaaS Interviews with CEOs, Startups, Founders
EP 517: $3.5M Raised, 6m Users Helping 47k Customers Sign Documents with HelloSign CEO Joseph Walla

Yeah.

SaaS Interviews with CEOs, Startups, Founders
EP 517: $3.5M Raised, 6m Users Helping 47k Customers Sign Documents with HelloSign CEO Joseph Walla

So we've been cashflow.

SaaS Interviews with CEOs, Startups, Founders
EP 517: $3.5M Raised, 6m Users Helping 47k Customers Sign Documents with HelloSign CEO Joseph Walla

We were cashflow positive 2014 and 2015.

SaaS Interviews with CEOs, Startups, Founders
EP 517: $3.5M Raised, 6m Users Helping 47k Customers Sign Documents with HelloSign CEO Joseph Walla

And we always took a very, I almost think it was a contrarian view.

SaaS Interviews with CEOs, Startups, Founders
EP 517: $3.5M Raised, 6m Users Helping 47k Customers Sign Documents with HelloSign CEO Joseph Walla

We haven't raised in three years.

SaaS Interviews with CEOs, Startups, Founders
EP 517: $3.5M Raised, 6m Users Helping 47k Customers Sign Documents with HelloSign CEO Joseph Walla

Um, you know, three years ago we raised some money.

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