Joseph Walla

Um, is that normal?

But, um, I think like there are a lot of standards in the business.

What's the standard?

Yeah, so I think the standards are similar to what you've described.

If you probably looked at Dropbox or Box or elsewhere, you'd see something similar.

Yeah, I think we think about it more about how much we're willing to spend for a paid customer.

We don't spend as much for a new user and the way that we think about how we want to spend for a new paid user.

And there, there is this amazing, like, like probably the best article that I've ever read on SaaS metrics on for entrepreneurs.com.

And it talks about how, um,

Yeah, I mean, you pretty much you spend one third.

It's like a three to one ratio of LTV to cap ratio.

So for every three dollars you get an LTV, you spend a buck on cap and then other metrics that you look at.

is a payback period because certainly if you're a startup company and you're like, you have a three-year payback period, that's way too long from a cash standpoint.

Generally what they recommend is that you have a payback period of one year or less.

So those are the two metrics that are like the key metrics that you want to focus on as a SaaS company.

Yeah.

So that's also something we probably wouldn't share, but we definitely try to keep it within those ranges.

Yeah, I think that there isn't a lot of upside in sharing really core metrics publicly.

I think there are a couple of metrics that we talk about sharing with the public.

But I think apart from that, it doesn't make a lot of sense.