Josh Clark

The owl.

Yeah, similar to that.

I can't remember the name of that one, but it's one of those deals where, like, any mysterious death or unexplained illness or any kind of misfortune that might happen, you might blame on the Aswang.

That's right.

And, you know, if you're afraid of something like this, it's probably because it's truly horrific.

Aside from feeding on phlegm, this thing in humanoid form would lurk on rooftops at night and had a long tongue, sort of like a proboscis, that it could lower through what's called a lick hole.

In the ceiling of your home.

Horrible, horrible words put together.

Feeding on phlegm and lick hole.

And like we said, pregnant women, children, it would suck out their insides with this tongue and essentially leave something, you know, devoid of organs and, you know, disemboweled and devoid of blood.

It would suck them from the outside in.

Or inside out, rather.

That's right.

So Ed Lansdale comes along.

He was pre-war, World War II.

He was an ad guy.

And so once he got in the war, they said, all right, you're pretty sharp tech.

We're going to move you over to the OSS, the Office of Strategic Services, which predated the CIA.

And they said, since you're an ad guy, you know what you'd be great at is psyops, you know, using media and marketing and propaganda to help win the war, like demonize the enemy, because that's basically what you do as an advertiser.

Exactly.