Josh Clark
👤 SpeakerAppearances Over Time
Podcast Appearances
And about 4,000 people saw this ad.
And I imagine they were like, what the heck is this?
Why am I hearing about Bulova?
And why do I suddenly feel like buying a Bulova watch?
Yeah, probably.
What's super quaint and sweet is that the ad cost Bulova $9.
The whole thing.
Even for the time, that's crazy.
Yeah, even at the time, that's $195 today.
So that was quite a sweet deal.
And what it did was show, like, we can do this.
We can advertise to people.
And it's not to say that there were just no ads on TV before the Bulova ad, but they just followed a completely different format, so much so that the Bulova ad is pretty safely considered among historians as the first actual TV commercial.
And that's for a couple of reasons.
You did mention some other ads.
But before that, it was like, you know, this program is sponsored by whatever.
And that was just the ad.