Josh Daniell

And so, yeah, there are organizations like Akahu in different countries around the world.

So if you're an accounting service like Xero that needs data feeds for their product to work well, when they go into a new country, they'll either build those integrations themselves or they'll look for an intermediary like us that serves that market really well.

A lot of the core functionality is the same, and there's quite a lot of personal preference in here.

Just to quickly go through them, so Pocketsmith has been around for about 18 years and based out of Dunedin.

So they've been here for a long time and they have a very sophisticated suite of features in their product.

They target what they call the household CFO, so that person that naturally takes on the role of managing the finances in a household.

SortMe is a newer product also based in New Zealand and they have taken a really interesting approach to market where they're also working with financial advisors and through their platform you can give consent to a financial advisor to have shared visibility over your data as well so it really supports that advisor-client relationship and they have a lot of direct-to-consumer features as a standalone product.

And Budget Buddy is another New Zealand-based product that offers that full suite of net wealth tracking, budgeting, spend analysis type features as well.

So it really is a case of getting a free trial, trying it out and see which one you like, which one you feel empowered through.

Absolutely.

So yes, all of these do charge a fee if you sign up for a plan.

I'm not aware of any ways that they monetize beyond that.

So I'm not aware of them treating the user as the product.

So I think they are sort of the pure subscription model.

A lot.

There's a lot happening in the space.

And in the last couple of weeks, there have been some really big announcements.

So just to rattle through a few things that have happened in the last 10 days alone, an AI service called Perplexity has announced a product partnership with an open banking intermediary called Plaid.

So Perplexity is, you can think of it as an AI chatbot, a bit similar to ChatGPT.

And so what this product partnership enables a user to do is link