Josh Duhamel

We have the medical experts that can really get into the weeds about what is the latest and greatest out there.

I'm learning, that's my job is to keep learning about what is and how do these best benefit people.

So, you know, my job is to be the guy who gets the name out there, who talks about, you know, how this can benefit your life.

We have a team of guys who are the experts in the field, Dr. Robert Lufkin, Dr. David Lawrence.

And then they've got a whole team, a whole stable of doctors underneath them that are constant.

This is what they do for a living.

They've forgotten more than I've ever learned.

know i didn't we talked about this a little bit earlier about what it is that you are going to do next as far as what what product you know i never thought about that either i was always like it'd be cool to have a tequila or you know clothing line or you know but it's just never there's nothing that ever really felt true to me until this opportunity came so i think that you know my years of

Working in this business, learning the business, you know, through and through.

I think that directing has really helped me sort of understand every single department in a production.

Being a leader that treats everybody with absolute respect and gives them full creative liberty to bring their best to the game.

And then building this production company, we do branded content for Bobcat and for 3M and for the Los Angeles Rams and Tampa Bay.

We do a lot of that sort of commercial type stuff.

So that's really sort of prepared me for this in a lot of ways.

And seeing the world through a marketing lens and learning about how detailed all that is.

I mean, it's really involved like the paid, all the stuff that you need to do to properly get a brand out there.

I didn't know anything about, but this is stuff that I'm learning.

So I think that all of this stuff has really taught me how, you know, not just how to make the sausage, but how to sell the sausage.

And if I'm going to sell the sausage, it better be something that I really love and believe in.

And so, you know, this has been kind of the perfect opportunity for me, you know, because I always had a real affinity for health, wellness, and now longevity as I'm getting older.