Josh Hadley

Sure. Thanks.

How you doing, Alex? Good. Name is Josh Hadley. We sell on Amazon e-commerce. We talked last night. Primarily stationary products, so calendars, planners, educational posters. We did $12.5 million last year. Like to be at $50 million and even get to $100 million. That's kind of the trajectory. I look at your preamble earlier, right? Yeah.

increase your number of customers, do more of what's been working for you. And I have a podcast in the e-commerce space. Ideally want to be like you when I grow up, but in the e-commerce space, right?

But with that being said, our number one priority for growth has always been find more products, opportunities on Amazon, launch those products, right? That's been our biggest growth lever. How many SKUs do you have?

It's all stationary. My wife designs it all, right?

Probably. Probably own that whole category.

So we've looked at, you know, and Amazon's a cruel mistress in terms of decreasing profit margins, right? They're increasing fees. And I see, like, over the next decade, you look at Amazon, you're going to be happy with single-digit profit margins. It just becomes so competitive.

So with that being said, we've got onto TikTok Shop, right? We've had some success there. Took 10% of our sales this year already. We've then taken the videos that go viral on TikTok, we run meta ads on them, and we finally cracked Shopify for the first time. We've got a five ROAS on that, right? So we're doing that. I also look at wholesale.

We briefly mentioned distribution in our conversation yesterday. So as I look at like our number one priority for growth has always been do more of what's worked, which has been launch products to serve whatever crap people are looking for on Amazon. But I also have these things that are boiling up that I'm like, man, I think this can really help things.

TikTok actually is supporting all of our Amazon, increasing organic rankings just because people will search and buy it, right? Yeah. So how do I communicate that to the team? Because it's like, we still got to keep doing research and development. Yeah, so that's the silent sixth.

Yeah, I mean that, so you talked about that being like, hey, this is the one thing we're doing, right? Because we've got 25 team members already. They're all serving that one thing, which is finding and launching new products.

And I've got a small other team. My follow-up question to this has been, because I was talking earlier about go hire a director of marketing that can go run this whole TikTok side, all of the Shopify stuff that we want to do. I've been doing a lot of it myself, and almost my reluctance to go hire somebody is like, well, then what else do I do in the business? You know what I mean?

Well, I know that. Well, then I will double down on that because I've got this other e-commerce thing. Ideally, a decade from now, I've got a win and I can go do this exact same thing you're doing, but in the e-commerce space, right?

To me, I'm always like, oh, go do more speaking on stages. Go start building my own personal brands. Kind of what I gravitate towards.

Easy enough.

Okay. Thank you.