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Josh Ledgard

๐Ÿ‘ค Speaker
162 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
EP 432: Boostrapped SaaS Hits $75k MRR, Viral Campaigns, 1000 Customers with KickOffLabs CEO Josh Ledgard

He is hell-bent on global domination.

SaaS Interviews with CEOs, Startups, Founders
EP 432: Boostrapped SaaS Hits $75k MRR, Viral Campaigns, 1000 Customers with KickOffLabs CEO Josh Ledgard

We just broke our 100,000-unit soul mark.

SaaS Interviews with CEOs, Startups, Founders
EP 432: Boostrapped SaaS Hits $75k MRR, Viral Campaigns, 1000 Customers with KickOffLabs CEO Josh Ledgard

Absolutely.

SaaS Interviews with CEOs, Startups, Founders
EP 432: Boostrapped SaaS Hits $75k MRR, Viral Campaigns, 1000 Customers with KickOffLabs CEO Josh Ledgard

Thanks for having me, Nathan.

SaaS Interviews with CEOs, Startups, Founders
EP 432: Boostrapped SaaS Hits $75k MRR, Viral Campaigns, 1000 Customers with KickOffLabs CEO Josh Ledgard

Yeah.

SaaS Interviews with CEOs, Startups, Founders
EP 432: Boostrapped SaaS Hits $75k MRR, Viral Campaigns, 1000 Customers with KickOffLabs CEO Josh Ledgard

So we sell the idea that customer engagement and having engaged customers, uh, is the best, most sustainable form of marketing.

SaaS Interviews with CEOs, Startups, Founders
EP 432: Boostrapped SaaS Hits $75k MRR, Viral Campaigns, 1000 Customers with KickOffLabs CEO Josh Ledgard

So a lot of our competitors and a lot of tools in the space are great tools for building pages, but they're really focused just on like you build the page and you get somebody just to click through or take one step, or you get somebody to just enter their email address and then like their job is done.

SaaS Interviews with CEOs, Startups, Founders
EP 432: Boostrapped SaaS Hits $75k MRR, Viral Campaigns, 1000 Customers with KickOffLabs CEO Josh Ledgard

Um,

SaaS Interviews with CEOs, Startups, Founders
EP 432: Boostrapped SaaS Hits $75k MRR, Viral Campaigns, 1000 Customers with KickOffLabs CEO Josh Ledgard

And we don't see it that way.

SaaS Interviews with CEOs, Startups, Founders
EP 432: Boostrapped SaaS Hits $75k MRR, Viral Campaigns, 1000 Customers with KickOffLabs CEO Josh Ledgard

We want to take those people that gave you an indication that they were interested in whatever you're doing and turn those into people that can carry the message, your message out on your behalf.

SaaS Interviews with CEOs, Startups, Founders
EP 432: Boostrapped SaaS Hits $75k MRR, Viral Campaigns, 1000 Customers with KickOffLabs CEO Josh Ledgard

Because, you know, online advertising is getting harder and harder and more competitive.

SaaS Interviews with CEOs, Startups, Founders
EP 432: Boostrapped SaaS Hits $75k MRR, Viral Campaigns, 1000 Customers with KickOffLabs CEO Josh Ledgard

People are learning to ignore it.

SaaS Interviews with CEOs, Startups, Founders
EP 432: Boostrapped SaaS Hits $75k MRR, Viral Campaigns, 1000 Customers with KickOffLabs CEO Josh Ledgard

People are running ad blockers.

SaaS Interviews with CEOs, Startups, Founders
EP 432: Boostrapped SaaS Hits $75k MRR, Viral Campaigns, 1000 Customers with KickOffLabs CEO Josh Ledgard

And so the best way

SaaS Interviews with CEOs, Startups, Founders
EP 432: Boostrapped SaaS Hits $75k MRR, Viral Campaigns, 1000 Customers with KickOffLabs CEO Josh Ledgard

Marketing, we believe, is marketing that involves an engaged customer.

SaaS Interviews with CEOs, Startups, Founders
EP 432: Boostrapped SaaS Hits $75k MRR, Viral Campaigns, 1000 Customers with KickOffLabs CEO Josh Ledgard

And so that's why we built a platform that enables these kind of viral referral friend refer a friend contest as part of that larger vision that we believe in.

SaaS Interviews with CEOs, Startups, Founders
EP 432: Boostrapped SaaS Hits $75k MRR, Viral Campaigns, 1000 Customers with KickOffLabs CEO Josh Ledgard

Ultimately, you know, word of mouth and customer engagement and having tools to make that a sustainable process in every business is vitally important.

SaaS Interviews with CEOs, Startups, Founders
EP 432: Boostrapped SaaS Hits $75k MRR, Viral Campaigns, 1000 Customers with KickOffLabs CEO Josh Ledgard

Oh, yeah.

SaaS Interviews with CEOs, Startups, Founders
EP 432: Boostrapped SaaS Hits $75k MRR, Viral Campaigns, 1000 Customers with KickOffLabs CEO Josh Ledgard

So absolutely.

SaaS Interviews with CEOs, Startups, Founders
EP 432: Boostrapped SaaS Hits $75k MRR, Viral Campaigns, 1000 Customers with KickOffLabs CEO Josh Ledgard

So it's a it's a software as a service business.

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