Josh Ledgard

One is promoting content that we do, which has actually just been our biggest draw is just the SEO of the content we produce on the blog and the website.

And so we spend money to amplify that content and that ends up being a really good spend for us.

We spend money, I guess three ways, and we spend money on retargeting.

So then obviously once somebody is drawn into the content, they may not sign up right away, but then we retarget to them.

That is a very effective spend for us given our lifetime values.

And then we spend money on, we do spend some amount of money just kind of testing more direct, you know, first experience Facebook and Google ads for the product.

Uh, blog content and promotion.

We'll probably spend, you know, uh, we'll probably spend about anywhere between 800 to a thousand dollars a month on that.

Okay.

And then AdWords and direct ads are probably spend about the same there.

So we spend about the same on each one.

The return just happens to be a lot better on the spending for the content and the retargeting.

We've not believed in fundraising.

So we've been completely bootstrapped up to this point.

Uh, when was your, when was five years ago?

We launched about, we launched about five years ago.

Um, my co-founder and I were looking for business ideas and like we'd worked at the same company together and we both realized we wanted to quit and start a company.

Figure two is better than one.

And then just, we wrote down 50 ideas that would be interesting as like a paragraph each explaining the ideas.

We walked through them and just kind of, they were all the way from like, you know, start a blog about beer, right?