Josh Luber

At the end of 21, after we got our licenses, we did a round that valued the company at $10 billion, and I was the only employee of the company. When I left StockX, we had 1,400 employees. What? Yeah. I've been in this industry now for 10 years. I mean, all these things are the same, right? Sneakers, trading cards, watches, handbags, toys.

At the end of 21, after we got our licenses, we did a round that valued the company at $10 billion, and I was the only employee of the company. When I left StockX, we had 1,400 employees. What? Yeah. I've been in this industry now for 10 years. I mean, all these things are the same, right? Sneakers, trading cards, watches, handbags, toys.

And so now, after having run a marketplace, after having run a brand and licensing, I get to create a brand myself and then take all the learnings from sneakers and from trading cards and apply it to collectible toys.

And so now, after having run a marketplace, after having run a brand and licensing, I get to create a brand myself and then take all the learnings from sneakers and from trading cards and apply it to collectible toys.

Thanks for having me. I didn't know I was doing a 200 bio. We do the 30-second bio. I am an entrepreneur. I've started and run many companies. The two that are most well-known are StockX, which we started in 2016, and I left at the end of 2020. Fanatics Collectibles, which is a trading card business with Fanatics, which we started in 2021, and I left at the end of 2022.

Thanks for having me. I didn't know I was doing a 200 bio. We do the 30-second bio. I am an entrepreneur. I've started and run many companies. The two that are most well-known are StockX, which we started in 2016, and I left at the end of 2020. Fanatics Collectibles, which is a trading card business with Fanatics, which we started in 2021, and I left at the end of 2022.

And currently running the newest and what I hope will be the longest 10-year business, which is Go Straight.

And currently running the newest and what I hope will be the longest 10-year business, which is Go Straight.

GhostRite is a collectible toy company, not dissimilar to Bearbrick. We'll get into a lot of the details, but the idea is that I've been in this industry now for 10 years. All these things are the same, right? Sneakers, trading cards, watches, handbags, toys. So now, after having run a marketplace, after having run a brand and licensing, I get to create a brand myself.

GhostRite is a collectible toy company, not dissimilar to Bearbrick. We'll get into a lot of the details, but the idea is that I've been in this industry now for 10 years. All these things are the same, right? Sneakers, trading cards, watches, handbags, toys. So now, after having run a marketplace, after having run a brand and licensing, I get to create a brand myself.

And then take all the learnings from sneakers and from trading cards and apply it to collectible toys. I love it. That's it.

And then take all the learnings from sneakers and from trading cards and apply it to collectible toys. I love it. That's it.

You know, like you, I have the privilege of getting to speak at a lot of different places for a lot of different reasons, and one of the talks that I give is the everything but, all the ones that failed before StockX. We'll do the short version of that. But the short version is that I've always wanted to be an entrepreneur, and early on, you don't know how to.

You know, like you, I have the privilege of getting to speak at a lot of different places for a lot of different reasons, and one of the talks that I give is the everything but, all the ones that failed before StockX. We'll do the short version of that. But the short version is that I've always wanted to be an entrepreneur, and early on, you don't know how to.

I graduated college in 1999 when the word entrepreneur barely exists, the internet barely exists, there were no apps, there were no iPhones. No smartphones. And so all the businesses that I started before, none of them had anything to do with sneakers. Almost intentionally so. Almost like intentionally avoiding trying to create a business that was just an excuse to play with sneakers.

I graduated college in 1999 when the word entrepreneur barely exists, the internet barely exists, there were no apps, there were no iPhones. No smartphones. And so all the businesses that I started before, none of them had anything to do with sneakers. Almost intentionally so. Almost like intentionally avoiding trying to create a business that was just an excuse to play with sneakers.

But in between everyone, I had a corporate job. You know, the fact, I mean... Money Monday is like this is the place to talk about the fact that you have to still be able to pay your bills and take care of your family. And I started my first startup when I was single, second married with no kids, third married with one kid, fourth married with two kids.

But in between everyone, I had a corporate job. You know, the fact, I mean... Money Monday is like this is the place to talk about the fact that you have to still be able to pay your bills and take care of your family. And I started my first startup when I was single, second married with no kids, third married with one kid, fourth married with two kids.

Every time the risk profile changes, your obligations change, And I was very fortunate that that fourth one was StockX, and then it changed the financial profile afterwards. But I was at IBM. I was what I thought might end up being my career, as now I have a kid, and just trying to figure out how to make ends meet.

Every time the risk profile changes, your obligations change, And I was very fortunate that that fourth one was StockX, and then it changed the financial profile afterwards. But I was at IBM. I was what I thought might end up being my career, as now I have a kid, and just trying to figure out how to make ends meet.