Josh Mankiewicz

Rachel, you did something that I always advise families to do, which is you didn't wait for the police.

No, I did not.

Tell me what you did and sort of how people maybe could learn from that.

And he wasn't some well-known guy.

This was all stuff that you guys generated.

I mean, what you're describing is the kind of reaction that almost everybody wants.

You're definitely describing a department that was more engaged than we frequently hear about.

I think your local stations, your local paper, I think they have the most influence.

We didn't cover Gabby Petito at Dateline.

We're probably one of the few outlets, I think, that did not.

But the truth is, the most traction any of you are going to get or anybody listening to this is talking to your local station or your local newspaper or your local radio station or the podcast in town that everybody listens to.

Because the way people get their news is certainly changing now.

I mean, being on the 6 o'clock news used to be the best way of reaching a lot of people.

And in some communities, it might not be anymore.

Travis, you clearly tried very hard to engage with law enforcement.

I mean, black women are about 6.5% of the country.

They're like 19% of the missing or higher, depending on who you ask, which is astonishing.

And it's a number that's not really changing.

Even awareness kind of changes.

That's true.