Joshua Citarella

Thank you.

Some may accuse me of all style and no substance.

I'll take whatever I can get.

How do you describe what you do?

You meet somebody at a cocktail party and they say, what is it that you're interested in?

What do you say?

And what is it that you're interested in?

What is it you focus on?

That sounds niche.

Yes.

Wow, fascinating.

What is it that predicts whether something is going to become big in the future or whether something is going to die a death like most memes probably do?

How do you come to think about what's happening with young people in politics at the moment?

I think I've heard you say that it's qualitatively different than it was in the past.

What are some of the big trends that you're sort of focused on now?

You mentioned that there's some that have started going through.

What are they?

So going back to your original research, 2018, and then that must have kick-started a little bit of an obsession.

And also, once you've...

Once you've paid the price of learning how these subcultures work and sort of the structure of research, I suppose, being able to go down rabbit holes appropriately, I imagine that the rabbit holes go pretty deep.