Joshua Fox

Then she actually launched for a while this thing called the Lucinda Light Tribe, where like you spend $30 a month to become a member.

And she does like weekly Zoom classes.

No.

Oh, one of the biggest stories I've ever done on maths was the day her wedding night, it was like the headline was just Lucinda lights, real name revealed.

I don't even remember.

Google it.

You got your phone there.

Boring.

It's not got star quality, does it?

Anyway, back to Jules, who you told me to move on from.

I'm not going to move on because Jules is one of the biggest successes.

Establishing a following, thinking what's the core audience here?

What are they into?

What do we have in common?

And how can I essentially make a business and...

monetize that and then that started with the fact that during her season she was trolled a lot for her appearance her weight and then she kind of hit back on that and went you know what fuck you guys and then she released a shapewear brand called figure and that did so well because then her season blew up in the uk so then this brand yes was like huge in australia and the uk so that's been building for a few years now and then recently that brand expanded into swimwear so like shape swimwear yep

Oh, they actually do shapewear for men now.

Yeah, like if you've got like a little.

Not jewels just in general, but like you see like men's boxers, but like if you've got a little belly, these boxers come up to like under your nipples essentially and compress everything.

I was like, why don't you try to have a piss?