Joshua Lisec

Good morning, Erica.

Thanks for having me on.

Yes.

So in 2017, I gave a TED Talk via the TEDx platform.

And there were a few ways that I sort of prepared myself for that.

So first and foremost, the TED platform, it's sort of the world's most significant

platform for public speaking that anyone, quote unquote, can attain and reach.

And everyone has a favorite TED Talk.

Many of the people watching right now, you've probably seen Simon Sinek's famous TEDx talk, Start With Why, that ultimately became the best-selling book.

And everyone seems to know who he is in the personal development space, Simon Sinek.

It all started with a TED Talk.

Many people might also be familiar, particularly amongst my generation, younger

With the internet marketing guru named Tai Lopez, he also got his start with a TED Talk.

Many of the famous people that have books on New York Times bestseller lists, month after month after month, they got their start from a TED Talk.

I knew this going into the experience and how significant it was going to be to add legitimacy to personal brand perception, especially being a ghostwriter by trade, nonfiction book ghostwriter.

and people don't really know who you are, I decided to do the opposite, to market myself as to what everyone else was doing.

And so I knew how significant that this was going to be, and therefore, how bad it would look if I botched it.

Okay, so here's what I did to prepare.

I think one of the reasons the ego can get rather noisy in a high stakes situation is the what if concern.

What if this happens?