Joshua Vides

Yeah.

And, like, I show up and I had, like, a...

A little bit.

Um, but I just think the energy behind fanatics is, is crazy.

And it's like, it's just, they, they're in touch with culture outside of sports and they're able to like mix it together.

And so now people who like, maybe not know who Tati is or is batting average are now like, Oh, well they worked with this really cool artist to make this Dodger hat.

I know the artist and I'm going to go support.

And so now they're kind of just like mixing everything together, which is really fun.

I mean, I think everybody is in a very unique moment right now.

It's just like everyone's hanging on to their money tighter.

And so, you know, you're seeing crazy headline news like Nike's down 40 or whatever.

They just fired 3000.

You know, it's happening across the board to every brand.

Um, and so I think right now is a really, a really good moment for up and comers, you know, even like my buddy, so like he was launching his own footwear company, like right now is a great time because like, yeah, people have enough Jordans, they have enough shell toes, you know?

That else is there.

And so, you know, even like J Tips and Ciccone.

Ciccone wasn't cool 10 years ago.

It's like they're selling out Ciccone's because they're working with J Tips, you know.

So I think it's a really good moment right now for like, you know, the lesser known brands to kind of like makes a movement and try to catch up to the big dogs.

That, too.