Joshua Vides

AI's leveled the playing field, right?

I mean, dude, I could type in, like, make me a shirt design that looks like Hellstar, but I could produce for $10.

Wow.

You're like, cool.

Well, now I have this, you know?

That's nuts.

that's nuts yeah put an airplane on it but what you know puts uh put it in the sky and also that can you make the content for me now that's like i could go build a brand in like a week now with ai yeah i can make all your content for your website it'll look so legit where like you know when i started my first brand in 2010 it was like oh i have to steam this t-shirt to make it not look wrinkled and then i like put it on the floor and like took a photo of it and that needed to go into photoshop i need a

Fix that.

I need to cut that out.

Days.

Yeah, it saves you a lot of time.

To get a product shot.

So you're using it for your company's now AI?

To an extent.

You know, it's like, fortunately, like...

I kind of have my work like down for the most part.

And I got a great team where there's not a lot of lift on our end anymore.

But it's more so like I just like seeing fresh ideas.

And so sometimes I literally will go like, can you show me a Joshua Vita's chair?

and then i'll be like oh shit wow that actually might be something i would maybe do but i would tweak this and do that and make the legs a little bigger and then i'll like show my guys be like can we make this and they're like yeah and it's like it took me three seconds to kind of figure out you know knots um