Jude Joffe Block

And that in itself has been very emblematic of this effort to control the narrative.

You know, within hours of reports of this shooting of 37-year-old Renee Macklin Good by an ICE agent, we saw President Trump taking to Truth Social, immediately posting this was, you know, willful and vicious in an attempt to run the agent over.

The Department of Homeland Security posted and Secretary of Homeland Security Kristi Noem posted

said in a press conference, you know, this was an act of domestic terrorism, this effort to frame it, get out ahead and frame this issue right away before there's facts and investigation done.

And this whole episode of why we're even talking about Minnesota right now, you could argue, goes back three weeks ago to another viral social media post.

You know, this is

Nick Shirley, a right-wing influencer who's close with the Trump administration, who posted about allegations of fraud in these Minnesota daycares, which in a way kicked this all off.

It was in the aftermath of that that the Trump administration sent thousands of federal agents into Minnesota, has attempted to freeze federal funding.

Some of that's been blocked by the courts.

And now we're seeing...

aligned influencers on the ground recording clashes between protesters and ICE agents and using that to call on the president to evoke the Insurrection Act and send in military.

And, you know, Trump has indicated that that he is considering that.

And we're seeing those calls and that pressure on social media continue today.

You know, one element of this has to do with volume.

You know, the Trump administration is in constant campaigning mode.

You know, we heard that from some of the experts we spoke with.

You know, they use a rapid response account, which is usually something we see campaigns use, but not as typical for those who are governing.

They've understood that they want to shape narratives and respond in real time.

And also the ecosystem is different.

I mean, this influencer dynamic, which we've talked about, you know,