Julia Alexander

speaker

609 appearances 3 recordings 3 series first heard Nov 2025 last heard 11 Jun

Julia Alexander’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 3 in all, peaking in Jun 2026 with 1.

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The Vergecast · YouTube is taking over Hollywood · 11 Jun 2026 podcast

And what we're investing in is basically the channel.

Interesting.

and saying that we think we can continue growing this and it's going to become a portion of our business.

And there's a component of that strategy which feels like the multi-channel networks of 2017, 2018.

Totally.

The full screens of the world and the maker studios and in many ways sources I talked to are like, they were just early to it and now we've got this kind of understanding of what YouTube and YouTubers are from executives.

So I think there's a component of all these different execs trying to figure out what YouTubers are to them.

I also think there is this component, though, of creatives have always found interesting ways to get around the traditional gatekeeping system.

And you can think about the independent film scene in the 90s, obviously the Quentin Tarantino era.

You could also think about Mike Judge and Beavis and Butthead and that being shared on the back end of YouTube.

either the South Park or the Simpsons tape that then people started watching and it got around to people in Hollywood.

And so although the distribution mechanics have changed with technology advances, the idea of creators and creatives coming in from these separate or alternative pipelines is not new.

I think YouTube, to your point, David, about having a built-in audience,

YouTube just comes with very public subscriber and follower numbers and engagement metrics and sentiment metrics around the type of content that people are doing that then leads studio executives to say, okay, we think we can work with this creator on this project.

I think a lot about the upfronts, which is, of course, when all the brands come together into New York City and they tell advertisers why they should advertise on the NFL and why they should advertise on Dick Wolf shows.

There was a great moment.

I go directly from watching my New Orleans Saints lose to watching police win in any Dick Wolf show.

I think a lot about, it was either, I think it was two years ago.

It was when Amazon had announced Beast Games, which was Mr. Beast's competition show based on kind of Squid Game.

And it was this $100 million reported deal.

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