Julia Collins

You have to play the long game.

If you want to transact with someone over time, you are willing to be a little bit more flexible and generous.

Yeah.

And to always just understand like, what's the most important thing that they're trying to accomplish?

What's really the most important thing that I'm trying to accomplish?

And let's meet there.

And some of the things are just ways for lawyers to make more money spinning up new versions of deal docs.

Yes.

And they're going to burn a lot of time and energy.

more is not more when it comes to raising capital.

The bigger check does not mean that you're going to be more successful.

And I really do believe that you just can't value yourself or your company based on your paper valuation.

And the minute you start to believe your own hype around that, you just

You get weird.

I am fundamentally and unapologetically a nerdy person.

I really care most about ideas, technology, change, innovation.

The money is a wonderful byproduct of all those things.

So it just, Emma, isn't really even in my nature to fixate on that part of the equation.

Actually, I did my best to ignore it for a long time.

And it was a dear friend who came to me and said, you need to show up for this.