Julian Fisher

I know exactly what you mean. People are able to find out so much about anyone who has anything of a public profile through AI. The worst, I think, is when you get something that's clearly been AI-generated and they've got AI to look at something. I've had e-mails

I'm fairly liberal with my email address and perhaps I shouldn't be, but I've had emails come to me where you can see it's the same font as was delivered by a particular AI machine. And they haven't bothered to change the font from the first sentence that says, yeah, I read your book and I really loved it.

I'm fairly liberal with my email address and perhaps I shouldn't be, but I've had emails come to me where you can see it's the same font as was delivered by a particular AI machine. And they haven't bothered to change the font from the first sentence that says, yeah, I read your book and I really loved it.

I'm fairly liberal with my email address and perhaps I shouldn't be, but I've had emails come to me where you can see it's the same font as was delivered by a particular AI machine. And they haven't bothered to change the font from the first sentence that says, yeah, I read your book and I really loved it.

I have one particular one, just like very quickly tell this story because I think it illustrates a hell of a lot. I've read your book, thought it was fantastic. I'm a book promoter and I think we could do really great work together. And here's what I do. AI chunk of text. Yeah.

I have one particular one, just like very quickly tell this story because I think it illustrates a hell of a lot. I've read your book, thought it was fantastic. I'm a book promoter and I think we could do really great work together. And here's what I do. AI chunk of text. Yeah.

I have one particular one, just like very quickly tell this story because I think it illustrates a hell of a lot. I've read your book, thought it was fantastic. I'm a book promoter and I think we could do really great work together. And here's what I do. AI chunk of text. Yeah.

And then signed off. And I wrote back and I said, it feels to me like you probably just copied and pasted from AI there, but I'm going to give you another shot. So would you mind telling me what it is particularly about my book that you liked? No response.

And then signed off. And I wrote back and I said, it feels to me like you probably just copied and pasted from AI there, but I'm going to give you another shot. So would you mind telling me what it is particularly about my book that you liked? No response.

And then signed off. And I wrote back and I said, it feels to me like you probably just copied and pasted from AI there, but I'm going to give you another shot. So would you mind telling me what it is particularly about my book that you liked? No response.

Und ich möchte aufmerksam machen, was du da gesagt hast. Das ist nicht weinen. Die Grund, warum ich denke, dass wir beide diese Geschichten erzählen, ist, um Menschen zu helfen. Ja, natürlich. Es ist schwierig. Lass uns ehrlich sein. Es ist schwer. Verkaufen von sich selbst ist schwer. None of us is comfortable doing it. We hate writing those emails, with some rare exceptions.

Und ich möchte aufmerksam machen, was du da gesagt hast. Das ist nicht weinen. Die Grund, warum ich denke, dass wir beide diese Geschichten erzählen, ist, um Menschen zu helfen. Ja, natürlich. Es ist schwierig. Lass uns ehrlich sein. Es ist schwer. Verkaufen von sich selbst ist schwer. None of us is comfortable doing it. We hate writing those emails, with some rare exceptions.

Und ich möchte aufmerksam machen, was du da gesagt hast. Das ist nicht weinen. Die Grund, warum ich denke, dass wir beide diese Geschichten erzählen, ist, um Menschen zu helfen. Ja, natürlich. Es ist schwierig. Lass uns ehrlich sein. Es ist schwer. Verkaufen von sich selbst ist schwer. None of us is comfortable doing it. We hate writing those emails, with some rare exceptions.

We certainly don't want to make cold phone calls to do it. All the rest of it, this is hard to do. So if you're going to do it, don't waste your time by doing it in a ham-fisted way, is what I would say in the chapter in the book. Wenn ich darüber spreche, nenne ich das den perfekten Pitch, weil letztendlich auch ein Spion jemanden pitcht.

We certainly don't want to make cold phone calls to do it. All the rest of it, this is hard to do. So if you're going to do it, don't waste your time by doing it in a ham-fisted way, is what I would say in the chapter in the book. Wenn ich darüber spreche, nenne ich das den perfekten Pitch, weil letztendlich auch ein Spion jemanden pitcht.

We certainly don't want to make cold phone calls to do it. All the rest of it, this is hard to do. So if you're going to do it, don't waste your time by doing it in a ham-fisted way, is what I would say in the chapter in the book. Wenn ich darüber spreche, nenne ich das den perfekten Pitch, weil letztendlich auch ein Spion jemanden pitcht.

Sie sagen effektiv nur, ich brauche etwas von dir und ich werde dir einen Grund geben, warum du mir das geben möchtest. Das ist alles, worüber es geht. Du hast die Targeting, du hast den Verwendung der Cover, du hast die Kultivation, du hast den Verwendung der Verpflichtung, die Bewertung der Motivationen. Und dann, und nur dann, denkst du über einen Pitch.

Sie sagen effektiv nur, ich brauche etwas von dir und ich werde dir einen Grund geben, warum du mir das geben möchtest. Das ist alles, worüber es geht. Du hast die Targeting, du hast den Verwendung der Cover, du hast die Kultivation, du hast den Verwendung der Verpflichtung, die Bewertung der Motivationen. Und dann, und nur dann, denkst du über einen Pitch.

Sie sagen effektiv nur, ich brauche etwas von dir und ich werde dir einen Grund geben, warum du mir das geben möchtest. Das ist alles, worüber es geht. Du hast die Targeting, du hast den Verwendung der Cover, du hast die Kultivation, du hast den Verwendung der Verpflichtung, die Bewertung der Motivationen. Und dann, und nur dann, denkst du über einen Pitch.

Obviously, it's different when we're talking about somebody wanting to help me with publicizing my book or somebody coming on your podcast, but the same principles apply. Don't fall at the first hurdle by sending something that you haven't properly researched or haven't properly thought through. If in doubt, just put yourself in that other person's shoes for a bit.