Julie Fredrickson

As ready as I'll ever be.

Sure.

So Stowaway Cosmetics is right-sized cosmetics.

What does that mean?

It's makeup that women love in sizes they can carry and actually finish.

It turns out 75% of women don't finish the cosmetics they buy, not just before they expire, but at all.

So our products are designed to be mobile for busy women who want products that help them feel beautiful no matter where they are.

So a quick way of thinking about us is we are cosmetics that are half the size and half the price of a typical prestige cosmetic.

So, you know, we're babies.

We've only been launched 18 months now.

And it was really a long journey of both passion for developing great products and then learning all the tricks of the trade and leveraging some of the tricks we already knew to really run an effective e-commerce business.

So we raised one point five million as our seed round.

It was equity.

We were priced and proud of it too.

Well, so there is always that hope when you take a note and leave it unpriced or have a cap that you'll be able to get a better valuation down the road.

But the truth is, if you can price something and price it now, it gives you something to work from and gives you more stability because you never know when your next financing round is going to come.

And you should always assume that you're on your own with the cash you have.

Always treat it as the last money you'll ever get.

Cole, I'm certainly not going to tell you that.

Because it's generally something that companies like to keep private, especially at an early stage.