Julie Wainwright

The trade-off wasn't clear when we first got started and the model had to evolve.

The trade-off wasn't clear when we first got started and the model had to evolve.

Yeah, so that we were trying to solve for that not happening, which doesn't mean we didn't miss ship things. But the goal was if you're paying $400 for something, Or any money, really, that's a luxury good. And you expect to get the right thing at the right time and to make sure it's authentic. The other thing we did, we got people to think about recirculating their goods.

Yeah, so that we were trying to solve for that not happening, which doesn't mean we didn't miss ship things. But the goal was if you're paying $400 for something, Or any money, really, that's a luxury good. And you expect to get the right thing at the right time and to make sure it's authentic. The other thing we did, we got people to think about recirculating their goods.

Yeah, so that we were trying to solve for that not happening, which doesn't mean we didn't miss ship things. But the goal was if you're paying $400 for something, Or any money, really, that's a luxury good. And you expect to get the right thing at the right time and to make sure it's authentic. The other thing we did, we got people to think about recirculating their goods.

Because if you bought it on the rail rail, you should be able to resell it when you're done with it.

Because if you bought it on the rail rail, you should be able to resell it when you're done with it.

Because if you bought it on the rail rail, you should be able to resell it when you're done with it.

Depends how long you sit on it and how bad the usage is. But yes. Yes.

Depends how long you sit on it and how bad the usage is. But yes. Yes.

Depends how long you sit on it and how bad the usage is. But yes. Yes.

I want to know why we did that. Why? Well, all right. Another skill for an entrepreneur, you're always solving the most important problems. And one of the things we wanted to see happen were sales. No kidding. And people were hoarding. So literally, they would put – someone would get on the site early, and they would put 60 or 80 things on their cart. That makes sense.

I want to know why we did that. Why? Well, all right. Another skill for an entrepreneur, you're always solving the most important problems. And one of the things we wanted to see happen were sales. No kidding. And people were hoarding. So literally, they would put – someone would get on the site early, and they would put 60 or 80 things on their cart. That makes sense.

I want to know why we did that. Why? Well, all right. Another skill for an entrepreneur, you're always solving the most important problems. And one of the things we wanted to see happen were sales. No kidding. And people were hoarding. So literally, they would put – someone would get on the site early, and they would put 60 or 80 things on their cart. That makes sense.

And they would leave them in the cart for hours. And we're like – and especially – so it's still a problem. You still don't want that to happen, obviously. But in the beginning – we were running sales three times a week with only 60 or 70 products.

And they would leave them in the cart for hours. And we're like – and especially – so it's still a problem. You still don't want that to happen, obviously. But in the beginning – we were running sales three times a week with only 60 or 70 products.

And they would leave them in the cart for hours. And we're like – and especially – so it's still a problem. You still don't want that to happen, obviously. But in the beginning – we were running sales three times a week with only 60 or 70 products.

That was by necessity, not by design, because we didn't have enough product. We wanted to aggregate the product under themes and make sure that we actually had enough product to execute on that theme. And so if people come to the site, and there's no product to buy, everything's on hold, then you don't have customers.

That was by necessity, not by design, because we didn't have enough product. We wanted to aggregate the product under themes and make sure that we actually had enough product to execute on that theme. And so if people come to the site, and there's no product to buy, everything's on hold, then you don't have customers.

That was by necessity, not by design, because we didn't have enough product. We wanted to aggregate the product under themes and make sure that we actually had enough product to execute on that theme. And so if people come to the site, and there's no product to buy, everything's on hold, then you don't have customers.