Julie Wainwright

So right away, literally within one day of doing it, I'm like, we got to put a timer on that cart. And it never changed.

So right away, literally within one day of doing it, I'm like, we got to put a timer on that cart. And it never changed.

So right away, literally within one day of doing it, I'm like, we got to put a timer on that cart. And it never changed.

So we're like, we will never have a sale. But then they hoard everything. Then the customers were gone and they buy one thing. We're like, oh, this is not good.

So we're like, we will never have a sale. But then they hoard everything. Then the customers were gone and they buy one thing. We're like, oh, this is not good.

So we're like, we will never have a sale. But then they hoard everything. Then the customers were gone and they buy one thing. We're like, oh, this is not good.

Never worried about you guys at all. And there's so many reasons for it because everyone thought they were a competitor. No one was doing what we were doing. So no one was taking possession. No one, the company at one point, I don't know where they are now, under me, we had 450 people in the field picking up products. No one had the capability to open stores because you didn't take up possession.

Never worried about you guys at all. And there's so many reasons for it because everyone thought they were a competitor. No one was doing what we were doing. So no one was taking possession. No one, the company at one point, I don't know where they are now, under me, we had 450 people in the field picking up products. No one had the capability to open stores because you didn't take up possession.

Never worried about you guys at all. And there's so many reasons for it because everyone thought they were a competitor. No one was doing what we were doing. So no one was taking possession. No one, the company at one point, I don't know where they are now, under me, we had 450 people in the field picking up products. No one had the capability to open stores because you didn't take up possession.

No one was really doing the level. Fine jewelry and watches were a key component of the business. About 34, 35 percent of the sales. You cannot authenticate a piece of jewelry online and nor can you understand the jewelry, nor can you really authenticate a watch. And if you think you can, you're probably selling fakes. So our product mix was different. Our service level was different.

No one was really doing the level. Fine jewelry and watches were a key component of the business. About 34, 35 percent of the sales. You cannot authenticate a piece of jewelry online and nor can you understand the jewelry, nor can you really authenticate a watch. And if you think you can, you're probably selling fakes. So our product mix was different. Our service level was different.

No one was really doing the level. Fine jewelry and watches were a key component of the business. About 34, 35 percent of the sales. You cannot authenticate a piece of jewelry online and nor can you understand the jewelry, nor can you really authenticate a watch. And if you think you can, you're probably selling fakes. So our product mix was different. Our service level was different.

Our ability to market via our stores was different. And I always thought I was in competition with ourselves and it was a capital intensive business. And how do I actually continue to raise capital to keep the business going? Yeah. So was not thinking about the competition a way that you operated throughout your career? No, not at all. This was a unique offering in a unique space.

Our ability to market via our stores was different. And I always thought I was in competition with ourselves and it was a capital intensive business. And how do I actually continue to raise capital to keep the business going? Yeah. So was not thinking about the competition a way that you operated throughout your career? No, not at all. This was a unique offering in a unique space.

Our ability to market via our stores was different. And I always thought I was in competition with ourselves and it was a capital intensive business. And how do I actually continue to raise capital to keep the business going? Yeah. So was not thinking about the competition a way that you operated throughout your career? No, not at all. This was a unique offering in a unique space.

You have to be aware of the competition, but we had a moat around the business and it was, it was always ours to lose.

You have to be aware of the competition, but we had a moat around the business and it was, it was always ours to lose.

You have to be aware of the competition, but we had a moat around the business and it was, it was always ours to lose.

I'd have to add it up, but it was in the hundreds of millions.

I'd have to add it up, but it was in the hundreds of millions.