Julio Torres

Yeah, it's tricky.

Well, Sola does something that a lot of navy blue companies love doing, which is presenting itself as beige.

Meaning kind, soft, welcoming, inoffensive, sweet.

Okay, now we're getting into, like, AP-level color theory.

Pastels are beige.

The use of pastels is beige.

I mean, this is when you really have to go galaxy brain and be like... There's a beige intention to selecting pastels.

Right.

Baby showers are beige.

Yes.

And that essence is used as a mask for companies because kindness emerged as a profitable concept.

Like, it used to be, like, when I was growing up, you'd hear the phrase, like, sex sells, sex sells.

And then I think now, because the world has gotten so harsh, corporations realize, oh, kindness, wink, wink, sells.

So everything got, like, soft and pastel and smooshy and... Or green.

Green was a green... The corporation was a lot of percenting itself as green for a while.

I mean, like, the BP logo.

Green, like, natural, healthy, off the earth.

following your instincts you say i think yeah i think green is a piece green is following your instincts being at peace it's the combination between yellow which is joy and blue which is logic and order so people that exude green are in control but they're happy who's like a green celebrity

See, that's tough because I think if you're truly green, you wouldn't be a celebrity.

If you're truly green, you don't have a publicist.