Justice

This was a good talk.

Me too.

These are like crypto. I was like, here we go. All right.

Okay.

Right.

27?

Some hard pitch.

All right.

150.

Yeah.

My name is Justice. I'm a short form content creator in the product review space. So right now I'm doing about 120 million views a month, just short form, but 75% of my revenue comes from brand sponsorships.

Pretty much UGC. We're faceless as well. So it's like not really a personal brand type of thing. Cool. I'm realizing the current business model isn't as like scalable and sustainable long-term just for me. What would be a good roadmap for someone like me? It's just, I think like a little part of it's like unfulfilling and a lot of it is like, I'm going to pause you right there.

Sometimes I'm struggling to figure out like what to optimize for. Cause just like chasing views as a content creator, isn't always like the best thing to do, especially cause I don't have a product to sell. And since I review 50 products a month, if I make a one product, there's only so many times I could post a video about it. Right.

Yeah. I mean, are you saying like, why do I review so many products?

I can. I think that's a possibility. It would be like figuring out if the business model is going to be served towards brands because that is the driver of the business at 75% of the revenue. Or if I'm approaching it from the wrong way and I'm just like, I should just double down on like long form YouTube because I haven't even posted a long form YouTube video.

Yeah, they run ads behind it. So they usually are paying for like the usage rights behind that. So it is a possibility. And then another thing is just me getting in my head about creating a bunch of me's who is just doing the same thing because it's basically like a formula because I'm not tied.

Yeah, that makes sense.