Justin Colby

We aren't you realtors. We're not. We go after different types of clients typically. But There's a fee in the middle, and it's because we put the deal together, we put it all together, we found the buyer, we lined up the seller just like a realtor would, and we collect a fee in the middle.

We aren't you realtors. We're not. We go after different types of clients typically. But There's a fee in the middle, and it's because we put the deal together, we put it all together, we found the buyer, we lined up the seller just like a realtor would, and we collect a fee in the middle.

Yeah.

Yeah.

So this is another, when you pose the question, that's another reason people don't go out and go get it is because it's so overwhelming and all of our mutual friends are out there on YouTube and podcast, whatever. And to some extent they all have some different version of a very similar content strategy. Right. But again,

So this is another, when you pose the question, that's another reason people don't go out and go get it is because it's so overwhelming and all of our mutual friends are out there on YouTube and podcast, whatever. And to some extent they all have some different version of a very similar content strategy. Right. But again,

The reality is if you just remove the minutia of overwhelming, like drinking from a fire hose, our business in real estate is no different than any other businesses on the planet. It is about going and finding and lead generating. That is it. You are trying to lead generate for motivated sellers. If you can find the sellers, everything else will fall in place. But you need to be a great marketer.

The reality is if you just remove the minutia of overwhelming, like drinking from a fire hose, our business in real estate is no different than any other businesses on the planet. It is about going and finding and lead generating. That is it. You are trying to lead generate for motivated sellers. If you can find the sellers, everything else will fall in place. But you need to be a great marketer.

You need to understand who your avatar is. And then you market to them. direct mail, TV ads, PPC, TikTok ads are great for this right now. I mean, there's literally the same business model you would use for any industry right now you would use for this. And by the way, just a little known fact, everyone in my space talks about you need to go find a motivated seller. No, you don't.

You need to understand who your avatar is. And then you market to them. direct mail, TV ads, PPC, TikTok ads are great for this right now. I mean, there's literally the same business model you would use for any industry right now you would use for this. And by the way, just a little known fact, everyone in my space talks about you need to go find a motivated seller. No, you don't.

They are everywhere. They are on the MLS. That is what it is, is people trying to sell their home. Those people are motivated. They're already actively trying to sell their home. Call the agent. Find a way to negotiate a price that works for you as an investor. From there, you have a free deal. You assign that deal for $2,000, $5,000, $10,000.

They are everywhere. They are on the MLS. That is what it is, is people trying to sell their home. Those people are motivated. They're already actively trying to sell their home. Call the agent. Find a way to negotiate a price that works for you as an investor. From there, you have a free deal. You assign that deal for $2,000, $5,000, $10,000.

You have an infinite return on your investment, which is your time, and you've found the motivated seller.

You have an infinite return on your investment, which is your time, and you've found the motivated seller.

So that's where you create a fund, right? And so you syndicate based around the investment. And there's a lot of different structures. So I don't want to... I'll talk pretty generically. But, you know, there's a fund that you put your money in and that fund typically will give you a preferred return. And some funds take ownership and equity, which would give you the same ownership and equity.

So that's where you create a fund, right? And so you syndicate based around the investment. And there's a lot of different structures. So I don't want to... I'll talk pretty generically. But, you know, there's a fund that you put your money in and that fund typically will give you a preferred return. And some funds take ownership and equity, which would give you the same ownership and equity.

And then some funds are just a debt fund. It really... depends on who set up the fund, what they're doing. But that gives you an opportunity to be in people's world. So Grant Cardone has done this brilliantly, right? There's a lot of people who have done syndications. He's just probably one of the bigger names. And so I have I've owned several different funds.

And then some funds are just a debt fund. It really... depends on who set up the fund, what they're doing. But that gives you an opportunity to be in people's world. So Grant Cardone has done this brilliantly, right? There's a lot of people who have done syndications. He's just probably one of the bigger names. And so I have I've owned several different funds.

I don't do long term syndications currently. I actually would rather almost self-syndicate, meaning, hey, Dan, we have an apartment building in Oklahoma. You want to come in, have ownership, have the tax write-offs, have all the upside, have everything. Let's put you in the operating agreement. You're now an owner with me.

I don't do long term syndications currently. I actually would rather almost self-syndicate, meaning, hey, Dan, we have an apartment building in Oklahoma. You want to come in, have ownership, have the tax write-offs, have all the upside, have everything. Let's put you in the operating agreement. You're now an owner with me.