Justin Colby

When you first joined, I had the classic $10,000, $15,000, $20,000 coaching, but now REILive.co is $200 a month because I can help more people if I allow myself to open up the gates more. Um, and so going back to kind of what we're talking about here is your commitment to say, I wanted something different. You were working as a car salesman. You were working 80, 90 hour weeks. Yeah. On the clock.

When you first joined, I had the classic $10,000, $15,000, $20,000 coaching, but now REILive.co is $200 a month because I can help more people if I allow myself to open up the gates more. Um, and so going back to kind of what we're talking about here is your commitment to say, I wanted something different. You were working as a car salesman. You were working 80, 90 hour weeks. Yeah. On the clock.

Yeah. I mean, who knows how many hours off the clock, but yeah, about. Yeah. And I mean, weekends were torched. Right. And so you said I had to make a change. Now, how was the start of your journey? How was the start of you breaking into real estate? Right. You still you didn't quit your job because I'm not a coach that tells people to quit their job.

Yeah. I mean, who knows how many hours off the clock, but yeah, about. Yeah. And I mean, weekends were torched. Right. And so you said I had to make a change. Now, how was the start of your journey? How was the start of you breaking into real estate? Right. You still you didn't quit your job because I'm not a coach that tells people to quit their job.

Like I don't I don't just say, all right, go all in, burn the boats, bro. I say, listen, you have kids, you have a wife like you got to pay the bills. I get it. But let's set up a plan. Let's set up a, you know, structure so you can reach a certain level of goal and or see the light at the end of the tunnel. And then you can quit your job. Right.

Like I don't I don't just say, all right, go all in, burn the boats, bro. I say, listen, you have kids, you have a wife like you got to pay the bills. I get it. But let's set up a plan. Let's set up a, you know, structure so you can reach a certain level of goal and or see the light at the end of the tunnel. And then you can quit your job. Right.

So how is that initial journey while working full time with a newborn, with a wife and now bringing on what I would call your. At the time, your second baby. Now this would be your third baby. But like, you know, when you create a business, this is our baby. It's our wife. It's our next thing. It's our love. It's our best friend. It is the thing that takes our time just like family would.

So how is that initial journey while working full time with a newborn, with a wife and now bringing on what I would call your. At the time, your second baby. Now this would be your third baby. But like, you know, when you create a business, this is our baby. It's our wife. It's our next thing. It's our love. It's our best friend. It is the thing that takes our time just like family would.

At least for successful people. Some people treat their business like shit. But how did you bridge that gap? How did you change it? How did you, you know, what did you do?

At least for successful people. Some people treat their business like shit. But how did you bridge that gap? How did you change it? How did you, you know, what did you do?

You just didn't listen to me. I mean, now, by the way, you've always really listened to me. But this one, you just said, I'm done. Like I've had I'm up in my threshold and it's over.

You just didn't listen to me. I mean, now, by the way, you've always really listened to me. But this one, you just said, I'm done. Like I've had I'm up in my threshold and it's over.

Yeah. And this is, you know, it's funny. We talk about your, you know, job and career. no weekends and working to the bone and 80, 90 hours a week on clock and 30 hours a week. Like, and then people take this, like creating their own business entrepreneurship and And they treat it like dirt, right? And they don't take the same amount of sacrifice.

Yeah. And this is, you know, it's funny. We talk about your, you know, job and career. no weekends and working to the bone and 80, 90 hours a week on clock and 30 hours a week. Like, and then people take this, like creating their own business entrepreneurship and And they treat it like dirt, right? And they don't take the same amount of sacrifice.

You are willing, most people are willing to do that for a boss, their boss. Their boss says, I need you to work 80 hours a week. All right, boss, that's what you're supposed to do. That's what my dad did. My grandpa did. This is what happens is blue collar. You work. not disrespecting it. But then you go start your own business and you don't take that same work ethic in your own business.

You are willing, most people are willing to do that for a boss, their boss. Their boss says, I need you to work 80 hours a week. All right, boss, that's what you're supposed to do. That's what my dad did. My grandpa did. This is what happens is blue collar. You work. not disrespecting it. But then you go start your own business and you don't take that same work ethic in your own business.

And that was actually what I see to be your breaking point is you're like, I can't give my own business, my own journey, my own life, the same amount of time I'm giving this car dealership. And that's where you broke and said, I need to be able to invest the same amount of time because if you do, you'll ultimately reach the reward, which is the bigger thing, the more time.

And that was actually what I see to be your breaking point is you're like, I can't give my own business, my own journey, my own life, the same amount of time I'm giving this car dealership. And that's where you broke and said, I need to be able to invest the same amount of time because if you do, you'll ultimately reach the reward, which is the bigger thing, the more time.

And, you know, I got a very sweet text message. Your wife the other day was so proud of you with your son at baseball practice. And she was like, thank you. You know, for everything, because you now get to have those moments. And that's again, money is great. And I want you guys to be beyond rich. But like at the end of the day, that is ultimately what it boils down to.

And, you know, I got a very sweet text message. Your wife the other day was so proud of you with your son at baseball practice. And she was like, thank you. You know, for everything, because you now get to have those moments. And that's again, money is great. And I want you guys to be beyond rich. But like at the end of the day, that is ultimately what it boils down to.