Justin Colby

You guys could probably all see it all over the internet.

They say there's two things that mean anything moving forward.

It's your personal brand and it's AI.

Those are it.

There's like not really any other, like that is what's going to make or break it.

So if you're listening to this and watching this and you want to be an entrepreneur, aspiring entrepreneur, you are an entrepreneur.

You need these three things.

Let people know what you do, who you are, and what you need.

If you do that on a consistent basis, your brand will explode because people will understand you and people only want to do business that they know, like, and trust.

They will know what you do and then they will know what you need.

And it could be anything.

In my world of real estate, a lot of times it's raising capital.

And people know I can trust me.

They know I'm in real estate.

So they're willing to be a capital partner to me, right?

In other verticals, it could be different stuff.

But if you are constant at putting out content, this is why I encourage most of you guys to get a podcast.

This will be chopped up 42 different ways for him and for me as content that took both of us an hour.

And we will have content for another week out of this, right?

But then people will know Paul, what he does, and what is he looking for.