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Justin Duke

๐Ÿ‘ค Speaker
125 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

I remember it was pretty substantial.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

Like even now, when I look at my historic signup graph, like that is a very prominent spike.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

It was dramatic and it was very useful.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

We got to grow faster.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

Minimum is 100% over the past several years.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

Absolutely.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

Yep, exactly.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

For sure.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

I work on data analysis and reporting products.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

If you're a really big merchant, you can't just page through Stripe's API to get all the data you need to load into a data warehouse or figure out your MRR or APRU, stuff like that.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

I work on tools that make it easy for our biggest merchants to do that really quickly.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

Yeah, it's been one of the really fun parts of dogfooding Stripe.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

Button down is built on top of Stripe and being able to file sort of bug reports and paper cut reports to the actual teams whose products I'm using.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

It's a really cool feedback loop.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

For sure.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

Bundown, in terms of revenue, is a traditional SaaS.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

We have two tiers.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

One is sort of a premium feature tier and then metered billing, depending on how many emails you're sending out every month.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

It is similar to, if you're familiar with MailChimp or Tiny Letter or Substack or Drip.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

At the core, you have an email list and you want to send out content to that email list.

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