Justin Ishbia

So in this journey, while you're in that roadmap, you're also recruiting your board members.

You found out who the Mount Rushmore is.

Before we even present the Mount Rushmore, the whole roadmap, you have 15 people that you think could be on the board.

And you're sharing with them the roadmap.

Hey, Patrick, you're the urgent care expert.

Here's my 20 pages of my deck.

Where am I wrong?

What makes a bunch of sense?

You're getting a bunch of industry domain expertise, bouncing ideas off people, making phone calls through LinkedIn, through different search engines.

You're outbound.

And if you traffic in that sector enough, you will eventually learn the good guys, the bad guys.

You will learn who everyone respects.

I'll tell you one trick of the trade that we use a fair amount and I look at all the time is you could call it the Industry Association, Urgent Care Association of America.

You ask them for their agendas for their last five conferences.

If someone spoke twice or more in the last five years, pretty darn good proxy.

The industry respects them.

I want to meet that person.

There are little things like that, that the industry itself, there's always industry panels about the lawyers and the bankers, but industries...

promulgate certain people.

And you want to get to know who those individuals are.