Justin Prince

Your playing small does not serve the world. If you've got a song to sing, you've got to go sing it. A book to write, you've got to go write it. A podcast to produce, go produce it. A YouTube post, go post it. A book to write, go write it.

Your playing small does not serve the world. If you've got a song to sing, you've got to go sing it. A book to write, you've got to go write it. A podcast to produce, go produce it. A YouTube post, go post it. A book to write, go write it.

Because sometimes I think we sometimes we know the answer. We know what to do. It's just that we're not acting in our best self. Is that something that you... Are cognizant of, is that something that you learned? Is that something you teach people to do? Is to almost say, hey, listen, if I hired myself and paid myself big dollars to coach me right now, what advice would I give myself?

Because sometimes I think we sometimes we know the answer. We know what to do. It's just that we're not acting in our best self. Is that something that you... Are cognizant of, is that something that you learned? Is that something you teach people to do? Is to almost say, hey, listen, if I hired myself and paid myself big dollars to coach me right now, what advice would I give myself?

Because oftentimes we know the answer. We're just not, you know, we're just not applying it. How did you learn that?

Because oftentimes we know the answer. We're just not, you know, we're just not applying it. How did you learn that?

There's so much wisdom there, my friends, because here's what I think we should all remember. You're stronger than you think. You can overcome more than you realize. You've got to give yourself a little bit of credit. She talked earlier about giving yourself some grace. and saying, you know what? We sometimes think that what we need is all external. It's like out there somewhere.

There's so much wisdom there, my friends, because here's what I think we should all remember. You're stronger than you think. You can overcome more than you realize. You've got to give yourself a little bit of credit. She talked earlier about giving yourself some grace. and saying, you know what? We sometimes think that what we need is all external. It's like out there somewhere.

We all have that soul and that divineness in us where it says, I've got a little bit of wisdom. Now, I'm not suggesting there's not wisdom in counsel and that we're constantly pouring positive stuff in our minds. But you say to yourself, if I was coaching me right now, what advice would I give? We typically have some really pretty doggone good advice.

We all have that soul and that divineness in us where it says, I've got a little bit of wisdom. Now, I'm not suggesting there's not wisdom in counsel and that we're constantly pouring positive stuff in our minds. But you say to yourself, if I was coaching me right now, what advice would I give? We typically have some really pretty doggone good advice.

You know, we need to follow it and we need to, you know, implement, have the courage to move forward with our own good advice, our own good intuition.

You know, we need to follow it and we need to, you know, implement, have the courage to move forward with our own good advice, our own good intuition.

You've got to get this stuff out because these gifts, these talents, this vision, this you-ness that's inside of you is not given to you for you, it's given to you for all of us.

You've got to get this stuff out because these gifts, these talents, this vision, this you-ness that's inside of you is not given to you for you, it's given to you for all of us.

Well, first of all, I'm working on a day to day. It's a constant practice. So here's the first thing I share. The first thing is philosophy. So let me share kind of my perspective on life. I'm a highly competitive person. So, for example, if you put me in an environment, I try and figure out, in essence, how do you win at this? How do you win at this game? So that means finding out the rules.

Well, first of all, I'm working on a day to day. It's a constant practice. So here's the first thing I share. The first thing is philosophy. So let me share kind of my perspective on life. I'm a highly competitive person. So, for example, if you put me in an environment, I try and figure out, in essence, how do you win at this? How do you win at this game? So that means finding out the rules.

Maybe you could model some of the best players or best practices like you're trying to learn how to win. Right. So a lot of it starts with philosophy. The philosophy would be this. I feel like there's two races. It's actually the last chapter of my book. It's kind of this farewell chapter of the book, Be The One. The concept is this. The first race is the race we think we're all running, right?

Maybe you could model some of the best players or best practices like you're trying to learn how to win. Right. So a lot of it starts with philosophy. The philosophy would be this. I feel like there's two races. It's actually the last chapter of my book. It's kind of this farewell chapter of the book, Be The One. The concept is this. The first race is the race we think we're all running, right?

We're all in, which is success and making some money and building the business and having the following on social media and adding value and having the house and the car and all this stuff. By the way, I hope you guys have all of those dreams and goals that you want to hit. I'm all about it. It's good for you. Second one is your relationship with your faith.

We're all in, which is success and making some money and building the business and having the following on social media and adding value and having the house and the car and all this stuff. By the way, I hope you guys have all of those dreams and goals that you want to hit. I'm all about it. It's good for you. Second one is your relationship with your faith.

The relationship you have with your spouse, the relationship you have with your children, the relationship you have with the way that you go about doing what you do. In other words, the way you treat people. Do you stomp on them or do you lift them up? Do you push them down or do you encourage people? Just like, how are you going about what you do?

The relationship you have with your spouse, the relationship you have with your children, the relationship you have with the way that you go about doing what you do. In other words, the way you treat people. Do you stomp on them or do you lift them up? Do you push them down or do you encourage people? Just like, how are you going about what you do?

If you win the first race, but you lose the second race, in my opinion, you actually lost the race. You lost because the real race is the second race. But here's also what I'll share with you. People say to me sometimes, you know what? I'm not successful. But at least I'm spiritual, you know, and I say, no, no, no, no, no, no, no.

If you win the first race, but you lose the second race, in my opinion, you actually lost the race. You lost because the real race is the second race. But here's also what I'll share with you. People say to me sometimes, you know what? I'm not successful. But at least I'm spiritual, you know, and I say, no, no, no, no, no, no, no.

What you are is you're hiding gifts and talents that were given to you. Because remember, your gifts and talents weren't given to you for you. Your gifts and talents were given to you for the rest of us. You're playing small does not serve the world. If you've got a song to sing, you got to go sing it. A book to write, you got to go write it. A podcast to...

What you are is you're hiding gifts and talents that were given to you. Because remember, your gifts and talents weren't given to you for you. Your gifts and talents were given to you for the rest of us. You're playing small does not serve the world. If you've got a song to sing, you got to go sing it. A book to write, you got to go write it. A podcast to...

you know, produce, go produce it, a YouTube post, go post it, a book to write, go write it. You got to get this stuff out because these gifts, these talents, this vision, this, this Eunice that that's inside of you is not given to you for you. It's given to you for all of us. You can win both races.

you know, produce, go produce it, a YouTube post, go post it, a book to write, go write it. You got to get this stuff out because these gifts, these talents, this vision, this, this Eunice that that's inside of you is not given to you for you. It's given to you for all of us. You can win both races.

You can have all the Instagram followers and make up a zillion dollars, and you can hold your life together. And you can focus on the things that actually matter. I tell people, there's things that matter, there's things that really matter. You can win at both races. So that's the first philosophy perspective.

You can have all the Instagram followers and make up a zillion dollars, and you can hold your life together. And you can focus on the things that actually matter. I tell people, there's things that matter, there's things that really matter. You can win at both races. So that's the first philosophy perspective.

Second thing is this, once you have kind of your priorities in line, from a priority perspective, Jim Collins, he wrote Good to Great, he says, if you have more than three priorities, you don't have any priorities, right? You gotta say, what's priority number one? What's priority number two? What's priority number three? Like, what am I really trying to accomplish?

Second thing is this, once you have kind of your priorities in line, from a priority perspective, Jim Collins, he wrote Good to Great, he says, if you have more than three priorities, you don't have any priorities, right? You gotta say, what's priority number one? What's priority number two? What's priority number three? Like, what am I really trying to accomplish?

So once you have that in line, then my friends, then you start to get alignment. Like one of the things I've tried to do with my wife is we would sit with the kids. That's what I call enlist your family. So it wasn't my business. It was like our business, like the family business. So we sit down with my wife. Hey, baby, here's some things.

So once you have that in line, then my friends, then you start to get alignment. Like one of the things I've tried to do with my wife is we would sit with the kids. That's what I call enlist your family. So it wasn't my business. It was like our business, like the family business. So we sit down with my wife. Hey, baby, here's some things.

And so we make sure we build some goals that are mutual goals, you know, mutual plans. With the kids. Hey, kids, listen. Here's what we're trying to accomplish. And so put some rewards. It's what's called positive expectancy. It's a really great thing for all of you that have children. It's a really great thing for all of you that have, you know, your employees and building your business.

And so we make sure we build some goals that are mutual goals, you know, mutual plans. With the kids. Hey, kids, listen. Here's what we're trying to accomplish. And so put some rewards. It's what's called positive expectancy. It's a really great thing for all of you that have children. It's a really great thing for all of you that have, you know, your employees and building your business.

Positive expectancy. What does that mean? It's what's called hope. You're basically giving them hope. There's positive expectancy. So for the kids, it could be as simple as we're going to go to ice cream. It could be as simple as we're going to go to the park and mom's going to push you on the swings and we're going to hang out with no phones, just us. But mom's got to get five more customers.

Positive expectancy. What does that mean? It's what's called hope. You're basically giving them hope. There's positive expectancy. So for the kids, it could be as simple as we're going to go to ice cream. It could be as simple as we're going to go to the park and mom's going to push you on the swings and we're going to hang out with no phones, just us. But mom's got to get five more customers.

Can you help me get five more customers? And the kids, you also, it's their business. Hey, mom, mom. Talk to my teacher at school and mom, by the way, how many do you got? You got three more? Mom, let's go get to work. You know, the kids are enlisted in the business, not your business. It's like their business, our business.

Can you help me get five more customers? And the kids, you also, it's their business. Hey, mom, mom. Talk to my teacher at school and mom, by the way, how many do you got? You got three more? Mom, let's go get to work. You know, the kids are enlisted in the business, not your business. It's like their business, our business.

Heather, what an honor to be with you. I was sharing with you as we were jumping on. One plus one when you get the right people together doesn't always equal two, right? There's a synergistic effect. And with what you're doing in the world, I'm just super honored to get our orbits to connect because I feel like it's three or more when the right people get together.

Heather, what an honor to be with you. I was sharing with you as we were jumping on. One plus one when you get the right people together doesn't always equal two, right? There's a synergistic effect. And with what you're doing in the world, I'm just super honored to get our orbits to connect because I feel like it's three or more when the right people get together.

You say to the family, you say things like, you know, if we do this, we're gonna go to Disneyland. If we do, you know, baby, we figure this out. We're going to dinner and we're going to go for a weekend getaway. Like you start to build some positive expectancy, those date nights and some different things that you can do that we can work through. This is so important. It creates hope.

You say to the family, you say things like, you know, if we do this, we're gonna go to Disneyland. If we do, you know, baby, we figure this out. We're going to dinner and we're going to go for a weekend getaway. Like you start to build some positive expectancy, those date nights and some different things that you can do that we can work through. This is so important. It creates hope.

Hope answers a question that we all have to answer as leaders. You know, right now we're going through, just literally right now is the time we're recording this. There's global conflicts that are creating a lot of uncertainty and a lot of really dramatic stress throughout the world. We have inflation, we have recession, you know, stress. This year we'll have elections in the United States.

Hope answers a question that we all have to answer as leaders. You know, right now we're going through, just literally right now is the time we're recording this. There's global conflicts that are creating a lot of uncertainty and a lot of really dramatic stress throughout the world. We have inflation, we have recession, you know, stress. This year we'll have elections in the United States.

You know, it's a very volatile time that way. So hope, a leader, Napoleon said that leaders are dealers in hope. My friends, what you need to be right now is a dealer in hope. You're reminding people that the best days are ahead. You're reminding people there's a vision. Why? The hope and vision answers this question.

You know, it's a very volatile time that way. So hope, a leader, Napoleon said that leaders are dealers in hope. My friends, what you need to be right now is a dealer in hope. You're reminding people that the best days are ahead. You're reminding people there's a vision. Why? The hope and vision answers this question.

This is a great question that we all have to know, which is, will it always be this way? If your marriage is struggling right now, it needs hope. It needs vision. Why? Because we need to remind our spouse, baby, it's not always going to be this way. We're going to pull through this. When you're a 15-year-old struggling with addiction, right?

This is a great question that we all have to know, which is, will it always be this way? If your marriage is struggling right now, it needs hope. It needs vision. Why? Because we need to remind our spouse, baby, it's not always going to be this way. We're going to pull through this. When you're a 15-year-old struggling with addiction, right?

They're just going through it and they're just not even sure. And you're not sure if they're going to pull through. What do they need? They need hope and they need vision. Why? Because you got to remind them, hey, listen, it's not always going to be this way. You can get through this. We're going to do it together.

They're just going through it and they're just not even sure. And you're not sure if they're going to pull through. What do they need? They need hope and they need vision. Why? Because you got to remind them, hey, listen, it's not always going to be this way. You can get through this. We're going to do it together.

When your business is struggling, you know, revenues are down and maybe you're like... You know, we're at the verge of some layoffs and you're like, oh boy, what are we going to do? And you're stressed out right now. The employees need your vision. They need your hope. What does hope answer? It won't always be this way. We're going to pull through this, guys. Here's the plan. Here's the vision.

When your business is struggling, you know, revenues are down and maybe you're like... You know, we're at the verge of some layoffs and you're like, oh boy, what are we going to do? And you're stressed out right now. The employees need your vision. They need your hope. What does hope answer? It won't always be this way. We're going to pull through this, guys. Here's the plan. Here's the vision.

So that's the kind of stuff that we have to be casting out right now. is more vision, visionary leaders. You know, I teach in my book, a 3D vision. You define it. Brennan Burchard wrote High Performance Habits, biggest study of high performers in history. Said you could tap a high performer on the shoulder and you could ask him, Heather, what's your latest dream? What's your latest vision?

So that's the kind of stuff that we have to be casting out right now. is more vision, visionary leaders. You know, I teach in my book, a 3D vision. You define it. Brennan Burchard wrote High Performance Habits, biggest study of high performers in history. Said you could tap a high performer on the shoulder and you could ask him, Heather, what's your latest dream? What's your latest vision?

A high performer can answer that question seven to 10 seconds faster than the rest of the population. Why? Because they've defined it. It's a burning desire. Dreams in the back of your mind won't motivate you. It's got to be on the tip of your tongue, stuff you're working on. Heather, if I literally, I would have said to you, hey, what are you working on right now?

A high performer can answer that question seven to 10 seconds faster than the rest of the population. Why? Because they've defined it. It's a burning desire. Dreams in the back of your mind won't motivate you. It's got to be on the tip of your tongue, stuff you're working on. Heather, if I literally, I would have said to you, hey, what are you working on right now?

It just would have been like, you know, what's your latest goal? What's your latest vision? What are you excited about?

It just would have been like, you know, what's your latest goal? What's your latest vision? What are you excited about?

By the way, what a incredible experience to go to a completely different cultured country as a blonde-haired white woman and be able to pour in entrepreneurship and visions. Really, really profound on multiple cultural levels. So you define it, then you declare it. My friends, you gotta talk about this stuff. Don't keep big visions in your heart. Now you say, my friends will make fun of me.

By the way, what a incredible experience to go to a completely different cultured country as a blonde-haired white woman and be able to pour in entrepreneurship and visions. Really, really profound on multiple cultural levels. So you define it, then you declare it. My friends, you gotta talk about this stuff. Don't keep big visions in your heart. Now you say, my friends will make fun of me.

Listen, find people that will support you. Find people that will say, hey, you got what it takes. Find encouragers, right? You declare it. Visions that you hold into your mind, you won't hold yourself accountable to go chase those down. But when you hire a coach, When you tell a friend, you don't want to see them next week. And they're like, how's it going?

Listen, find people that will support you. Find people that will say, hey, you got what it takes. Find encouragers, right? You declare it. Visions that you hold into your mind, you won't hold yourself accountable to go chase those down. But when you hire a coach, When you tell a friend, you don't want to see them next week. And they're like, how's it going?

You're like, oh my gosh, I've made no progress. You want to be like, dude, I'm moving forward, right? And then third is you dedicate, you dedicate your life to it. You know, you go make this stuff happen. I tell people, you want to be a finisher. You know, Heather, I feel like we have a lot of big talkers and not very many finishers.

You're like, oh my gosh, I've made no progress. You want to be like, dude, I'm moving forward, right? And then third is you dedicate, you dedicate your life to it. You know, you go make this stuff happen. I tell people, you want to be a finisher. You know, Heather, I feel like we have a lot of big talkers and not very many finishers.

You know, you want to, Thomas Monson said, stick to a task until it sticks to you. Beginners are many, finishers are few. Be one of the few, be a finisher. And be the kind of person that if you say you're going to do it, you go make it happen. You know what I'm saying? You find a vision, you cast it out there, you define it, you declare it, and then you go dedicate yourself to go make it happen.

You know, you want to, Thomas Monson said, stick to a task until it sticks to you. Beginners are many, finishers are few. Be one of the few, be a finisher. And be the kind of person that if you say you're going to do it, you go make it happen. You know what I'm saying? You find a vision, you cast it out there, you define it, you declare it, and then you go dedicate yourself to go make it happen.

Those patterns create hope. That hope and vision answers the question, will it always be this way? And you can be the kind of person that people will follow because they say, listen, you've got vision. People want to follow you with vision. They want to follow you that says, hey, you can help me get to where I want to go.

Those patterns create hope. That hope and vision answers the question, will it always be this way? And you can be the kind of person that people will follow because they say, listen, you've got vision. People want to follow you with vision. They want to follow you that says, hey, you can help me get to where I want to go.

Great question. I want to encourage all of us to press against all the personal development advice you get. Press against it. Like, how does that hit you, right? How does that hit your soul? Press against it. Because the goal is not to be taught what to think. The goal is to be taught to think.

Great question. I want to encourage all of us to press against all the personal development advice you get. Press against it. Like, how does that hit you, right? How does that hit your soul? Press against it. Because the goal is not to be taught what to think. The goal is to be taught to think.

James Bernard Shaw said that 2% of people think, 3% of people think they think, and 95% of people would rather die than think. So my friends, you want to be a thinker. You want to think through stuff, right? So I like questions like that. I think those are good questions. So here's my thoughts. A couple of quick thoughts off the top of my head as far as declaring your vision. First thing is this.

James Bernard Shaw said that 2% of people think, 3% of people think they think, and 95% of people would rather die than think. So my friends, you want to be a thinker. You want to think through stuff, right? So I like questions like that. I think those are good questions. So here's my thoughts. A couple of quick thoughts off the top of my head as far as declaring your vision. First thing is this.

We have a tendency to have cognitive dissonance. We actually talked about it earlier. It's basically like I know what to do. I'm not doing it. I mean, I think all of us are like, I'm guilty of that, right? Sometimes when you put yourself out there, you kind of like put your credibility out there. You put your reputation out there.

We have a tendency to have cognitive dissonance. We actually talked about it earlier. It's basically like I know what to do. I'm not doing it. I mean, I think all of us are like, I'm guilty of that, right? Sometimes when you put yourself out there, you kind of like put your credibility out there. You put your reputation out there.

It allows you to do things not because you know what you should do, but because you know others are watching you. And so you kind of step up because of that pull. That's one thing. I tell a story in my book and I'll make this quick. I did a men's physique show in 2017. This would have been, what is that now? Seven years ago.

It allows you to do things not because you know what you should do, but because you know others are watching you. And so you kind of step up because of that pull. That's one thing. I tell a story in my book and I'll make this quick. I did a men's physique show in 2017. This would have been, what is that now? Seven years ago.

My business was, you know, at that point we're doing about $120 million a year in revenue. We were like, you know, business thriving. Family was doing great. Kids were healthy. Life was great. But my health, my fitness, I remember looking in the mirror. I was like, what? No, what happened? You know, it was like, just, it was just below my standard. Right. And my body fat was higher than I wanted.

My business was, you know, at that point we're doing about $120 million a year in revenue. We were like, you know, business thriving. Family was doing great. Kids were healthy. Life was great. But my health, my fitness, I remember looking in the mirror. I was like, what? No, what happened? You know, it was like, just, it was just below my standard. Right. And my body fat was higher than I wanted.

I just, I would just below the standard that I want to live at. So I set up a 17 week goal, hired a coach, hired nutritionist, the whole thing, 17 week goal. And I thought I'd made the decision I'm in let's go. I'm like, Mr. Personal development. I missed her decision. If I do it, I'm going to make it happen. Well, I did a, at the time, a live video on social media.

I just, I would just below the standard that I want to live at. So I set up a 17 week goal, hired a coach, hired nutritionist, the whole thing, 17 week goal. And I thought I'd made the decision I'm in let's go. I'm like, Mr. Personal development. I missed her decision. If I do it, I'm going to make it happen. Well, I did a, at the time, a live video on social media.

I was like, yo, I'm making a big change in my life. Here's what I'm gonna do. And I told this thing and I had to have her many hundreds of people on and that took, you know, thousands of views and whatever. And I just did it because I documented the whole thing. So I was doing it more honestly, build the brand and tell a story and the whole thing. That's the authentic reason why. Check this out.

I was like, yo, I'm making a big change in my life. Here's what I'm gonna do. And I told this thing and I had to have her many hundreds of people on and that took, you know, thousands of views and whatever. And I just did it because I documented the whole thing. So I was doing it more honestly, build the brand and tell a story and the whole thing. That's the authentic reason why. Check this out.

Sunday night, my little girls after dinner made cookies, made chocolate chip cookies. My little girls at the time, seven years ago, would have been seven and five. These two cute little girls, right? They make these chocolate chip cookies. Remember that night, 1130, 1145 at night, I'm locking up the house. Everyone's in bed, lights off.

Sunday night, my little girls after dinner made cookies, made chocolate chip cookies. My little girls at the time, seven years ago, would have been seven and five. These two cute little girls, right? They make these chocolate chip cookies. Remember that night, 1130, 1145 at night, I'm locking up the house. Everyone's in bed, lights off.

And I see the plate of cookies, you know, like the leftover cookies. And I remember just looking, I was like, oh my gosh, I could smell, I could smell, you know, the chocolate chips. And I was so proud of my little girls. And plus your daughter's made it. So you got to eat those. Those cowards don't even count because you don't, your kids made it.

And I see the plate of cookies, you know, like the leftover cookies. And I remember just looking, I was like, oh my gosh, I could smell, I could smell, you know, the chocolate chips. And I was so proud of my little girls. And plus your daughter's made it. So you got to eat those. Those cowards don't even count because you don't, your kids made it.

And I remember thinking to myself, I could eat those and like wash the dish, put it in the dish. No one would even know. No one would even ask. No one would even care. But do you want to know why I didn't eat the cookies? It wasn't because my willpower is so strong. I didn't eat the cookies. And it's a simplistic example. I understand, but follow me through it.

And I remember thinking to myself, I could eat those and like wash the dish, put it in the dish. No one would even know. No one would even ask. No one would even care. But do you want to know why I didn't eat the cookies? It wasn't because my willpower is so strong. I didn't eat the cookies. And it's a simplistic example. I understand, but follow me through it.

The reason I didn't eat the cookies was because I told the thousands of other people, yo, I'm not going to mess up on this diet. I'm going to do exactly what I'm telling you I'm going to go do. So that declaration kept me in the game. It kept me true to myself and true to my words. So that's one thing.

The reason I didn't eat the cookies was because I told the thousands of other people, yo, I'm not going to mess up on this diet. I'm going to do exactly what I'm telling you I'm going to go do. So that declaration kept me in the game. It kept me true to myself and true to my words. So that's one thing.

A friend of mine sent this to former President Ronald Reagan at a National Charity Awards dinner in D.C. They're up on the stand next to the podium. Everyone else is in the rounds and the charity. And my friend turns to President Reagan. He says, President Reagan, how did you become the two-term president of the United States? And Reagan says, you know, it's interesting.

A friend of mine sent this to former President Ronald Reagan at a National Charity Awards dinner in D.C. They're up on the stand next to the podium. Everyone else is in the rounds and the charity. And my friend turns to President Reagan. He says, President Reagan, how did you become the two-term president of the United States? And Reagan says, you know, it's interesting.

He said, when I was a young boy, I wanted to play football. And he said, I told some friends, I want to be a football player. And they go, Ron, you're going to get crunched out there. You're just a little guy. You're going to get killed. He goes, no. He goes, I ultimately played high school football. He said, I listened to those who believed in me. And I listened to those who told me that I could.

He said, when I was a young boy, I wanted to play football. And he said, I told some friends, I want to be a football player. And they go, Ron, you're going to get crunched out there. You're just a little guy. You're going to get killed. He goes, no. He goes, I ultimately played high school football. He said, I listened to those who believed in me. And I listened to those who told me that I could.

When he played high school football, he told some friends, he said, I want to become an actor. Like, I want to become like a famous actor, move to Hollywood, do the thing, you know? And his friends were like, Ron, you're a football player. Like, what do you know about Hollywood and becoming a famous actor? He ultimately became a famous actor. He said, I listened to those who believed in me.

When he played high school football, he told some friends, he said, I want to become an actor. Like, I want to become like a famous actor, move to Hollywood, do the thing, you know? And his friends were like, Ron, you're a football player. Like, what do you know about Hollywood and becoming a famous actor? He ultimately became a famous actor. He said, I listened to those who believed in me.

Yeah. I mean, look, my folks had worse when I was 12, I was my mom's oldest. So my mom, when she married my dad, he had my sister and my brother. So they were five and four when I was born. And so when they were divorced, I was the oldest at home, the oldest with my mom. And so you kind of grew up fast. We moved 13 times in the seven years through the teenage years.

Yeah. I mean, look, my folks had worse when I was 12, I was my mom's oldest. So my mom, when she married my dad, he had my sister and my brother. So they were five and four when I was born. And so when they were divorced, I was the oldest at home, the oldest with my mom. And so you kind of grew up fast. We moved 13 times in the seven years through the teenage years.

And I listened to those who told me that I could. He said, when I was a famous actor, I told some friends, I want to become the governor of the state of California. They're like, Ron. You're an actor. Like, what do you know about becoming a governor and politics and the whole thing? He ultimately became a governor of the state of California.

And I listened to those who told me that I could. He said, when I was a famous actor, I told some friends, I want to become the governor of the state of California. They're like, Ron. You're an actor. Like, what do you know about becoming a governor and politics and the whole thing? He ultimately became a governor of the state of California.

He said, I listened to those who believed in me and I listened to those who told me that I could. When he was a governor, he told some friends, I want to become the president of the United States of America. They're like, Ron, you're a governor. Like, what do you know about becoming the president, right? Running the free world, right?

He said, I listened to those who believed in me and I listened to those who told me that I could. When he was a governor, he told some friends, I want to become the president of the United States of America. They're like, Ron, you're a governor. Like, what do you know about becoming the president, right? Running the free world, right?

He said, I ultimately became a two-term president of the United States. He said, because I listened to those who believed in me and I listened to those who told me that I could. So here's my concluding point on this. You want to give more weight to the words of those that believe in you and less weight to the words of those that don't.

He said, I ultimately became a two-term president of the United States. He said, because I listened to those who believed in me and I listened to those who told me that I could. So here's my concluding point on this. You want to give more weight to the words of those that believe in you and less weight to the words of those that don't.

So when Sarah was in that spot of like, listen, I can't take any negative right now. I just, I can't even process it. I'm like doing all I can do to hang in there. I understand. What I would share with you is this. Imagine if someone had said to her, Sarah, you got what it takes, sister. You're gonna pull this thing off. Like you've just got whatever it is, you got it. You keep going.

So when Sarah was in that spot of like, listen, I can't take any negative right now. I just, I can't even process it. I'm like doing all I can do to hang in there. I understand. What I would share with you is this. Imagine if someone had said to her, Sarah, you got what it takes, sister. You're gonna pull this thing off. Like you've just got whatever it is, you got it. You keep going.

That probably would have meant a lot to her. Why? Not because of the words, because of the weight she gave to them. If you've ever done a social media post, And you have 18 comments and 17 say, hey, great post, really inspired me. And one says, that's the stupidest post ever, you're a loser. And you fret and click on and worry about the post and think for a long time, what do I respond?

That probably would have meant a lot to her. Why? Not because of the words, because of the weight she gave to them. If you've ever done a social media post, And you have 18 comments and 17 say, hey, great post, really inspired me. And one says, that's the stupidest post ever, you're a loser. And you fret and click on and worry about the post and think for a long time, what do I respond?

And would you even dare say that to my face? And here we are wasting all this energy on this one versus thinking about the 17 that we impacted positively. If someone walks up to you that's three years old and says, you're stupid, you're just like, whatever, dude. Where's your mom? If a 33-year-old walks up to you and says, you're stupid, all of a sudden we put a lot of time and energy.

And would you even dare say that to my face? And here we are wasting all this energy on this one versus thinking about the 17 that we impacted positively. If someone walks up to you that's three years old and says, you're stupid, you're just like, whatever, dude. Where's your mom? If a 33-year-old walks up to you and says, you're stupid, all of a sudden we put a lot of time and energy.

Same words, the words themselves were neutral, but what happened? You gave more weight to the 33-year-old's words than you did the three-year-old's words. You gave them less weight, my friends. give more weight to the words of people that believe in you.

Same words, the words themselves were neutral, but what happened? You gave more weight to the 33-year-old's words than you did the three-year-old's words. You gave them less weight, my friends. give more weight to the words of people that believe in you.

One of the things Heather mentioned this, I just want to, Heather, I'll throw it back to you with this, but you don't have to meet Heather or you don't have to meet me to read a book or to listen to a podcast and know that we believe in you. And I know that sounds so cliche. You're like, dude, he doesn't even know me. Listen, don't you guys think it's interesting?

One of the things Heather mentioned this, I just want to, Heather, I'll throw it back to you with this, but you don't have to meet Heather or you don't have to meet me to read a book or to listen to a podcast and know that we believe in you. And I know that sounds so cliche. You're like, dude, he doesn't even know me. Listen, don't you guys think it's interesting?

We live in a world that if I told you, I hate you, it'd be normal. If I came on a podcast and told you, listen, I love you and I respect you. And I respect the hustle and the vision that you have in your heart and the efforts you're putting in. And I have a deep love and admiration for you. That's weird to say I love you. And it's normal to say I hate you.

We live in a world that if I told you, I hate you, it'd be normal. If I came on a podcast and told you, listen, I love you and I respect you. And I respect the hustle and the vision that you have in your heart and the efforts you're putting in. And I have a deep love and admiration for you. That's weird to say I love you. And it's normal to say I hate you.

My friends, be the kind of person that leans into people that says you've got what it takes. You are the one, as I talked about in the book. And if you take your parents, grandparents, great-grandparents, great-great-grandparents, last 12 generations, it was 4,094 people. 4,094 people from all over the world came together to create you. You are the one.

My friends, be the kind of person that leans into people that says you've got what it takes. You are the one, as I talked about in the book. And if you take your parents, grandparents, great-grandparents, great-great-grandparents, last 12 generations, it was 4,094 people. 4,094 people from all over the world came together to create you. You are the one.

School was never, you know, school was never my thing. I was just like, man, I only wanted to play sports and talk to the girls, you know, and hang out with my friends. When I got into my kind of my working career, I was working at a mall kiosk selling animated Bible videos. I'm 21 years old. I have no college education. My wife and I got married when I was 22. She was 25.

School was never, you know, school was never my thing. I was just like, man, I only wanted to play sports and talk to the girls, you know, and hang out with my friends. When I got into my kind of my working career, I was working at a mall kiosk selling animated Bible videos. I'm 21 years old. I have no college education. My wife and I got married when I was 22. She was 25.

You're the one that these folks lived for and bled for and cried for and died for. You are the one. And you are the one that your life matters, that it has value and purpose and meaning. And the book is not called Become the One. You are the one. The book is be. In other words, step into that person today. Be the best version of yourself today.

You're the one that these folks lived for and bled for and cried for and died for. You are the one. And you are the one that your life matters, that it has value and purpose and meaning. And the book is not called Become the One. You are the one. The book is be. In other words, step into that person today. Be the best version of yourself today.

Step into that greatness that is in your soul today, those visions. You have it, what it takes. Just be that one today. Be the one today. So we believe in you, my friends. It's the craziest thing. I used to listen to these tapes and audios and, you know, go to events and so on. And now it's podcast. And I would listen to it, and I remember thinking –

Step into that greatness that is in your soul today, those visions. You have it, what it takes. Just be that one today. Be the one today. So we believe in you, my friends. It's the craziest thing. I used to listen to these tapes and audios and, you know, go to events and so on. And now it's podcast. And I would listen to it, and I remember thinking –

I guess I'm just going to give some weight to their words. They see something in the world that is possible because it is possible for you to live, design, and create an unforgettable life where future generations look up and say, it was her. You know, it was him. He's the one that changed it for our family forever.

I guess I'm just going to give some weight to their words. They see something in the world that is possible because it is possible for you to live, design, and create an unforgettable life where future generations look up and say, it was her. You know, it was him. He's the one that changed it for our family forever.

One year and a month later, we have our little baby, my son, Isaac. He's now almost 20. It's this crazy thing. You're like, the world's coming at you fast. Life's coming at you fast, you know? So at 25, I start my first business. I kind of get the courage to go for it. I'm like, man, I'm in. I wanted to make my little boy proud of me. He was a year and a half old.

One year and a month later, we have our little baby, my son, Isaac. He's now almost 20. It's this crazy thing. You're like, the world's coming at you fast. Life's coming at you fast, you know? So at 25, I start my first business. I kind of get the courage to go for it. I'm like, man, I'm in. I wanted to make my little boy proud of me. He was a year and a half old.

I want to make my wife proud of me. I was like, let's do this. And long story short, the business fails, right? So I'm at this point, I'm below zero financially, back on credit cards, back on taxes. We moved my pregnant wife and are now two kids into the loft of my wife's parents' garage. So my two little babies sleep in the closet. My wife and I are sleeping in the room.

I want to make my wife proud of me. I was like, let's do this. And long story short, the business fails, right? So I'm at this point, I'm below zero financially, back on credit cards, back on taxes. We moved my pregnant wife and are now two kids into the loft of my wife's parents' garage. So my two little babies sleep in the closet. My wife and I are sleeping in the room.

I want to press on that story because I want to share this. I don't want to give you a really sincere compliment, but I want to ask you a question too. I love your point that we should speak into other people. I tell three S's. You see people not as they are, but as they were born to be. So in other words, they're who they really are. They're real potential. Number two is you say it to them.

I want to press on that story because I want to share this. I don't want to give you a really sincere compliment, but I want to ask you a question too. I love your point that we should speak into other people. I tell three S's. You see people not as they are, but as they were born to be. So in other words, they're who they really are. They're real potential. Number two is you say it to them.

I have two part-time jobs. So I went back and got my old Bible sales job back, tail between my legs, went back, hey guys, can I like come back, you know? And then I went and got another job. So I had a job during the weekdays at night and then a job on the weekends, you know, and you're just hustling. You're just trying to make a dollar. You're trying to keep the family afloat, the whole thing.

I have two part-time jobs. So I went back and got my old Bible sales job back, tail between my legs, went back, hey guys, can I like come back, you know? And then I went and got another job. So I had a job during the weekdays at night and then a job on the weekends, you know, and you're just hustling. You're just trying to make a dollar. You're trying to keep the family afloat, the whole thing.

You speak life into people. And then three is you schedule time with them. So I love that point. What I want to argue is this, though, as powerful as his words were, his words themselves were neutral. You had an identity inside of yourself where when he spoke that you gave positive weight to the words. In other words, you're like, yo, I believe you. You accepted that.

You speak life into people. And then three is you schedule time with them. So I love that point. What I want to argue is this, though, as powerful as his words were, his words themselves were neutral. You had an identity inside of yourself where when he spoke that you gave positive weight to the words. In other words, you're like, yo, I believe you. You accepted that.

Because you could have also shrunk a little bit and be like, I can't write a book. So my question to you is, where did you gain the identity? Success is an identity process. Where did you have the baseline identity to say, you know what, Ellis? You're right. I can write a book, and I'm going to figure out how. That resourcefulness you tapped into. Where did that come from?

Because you could have also shrunk a little bit and be like, I can't write a book. So my question to you is, where did you gain the identity? Success is an identity process. Where did you have the baseline identity to say, you know what, Ellis? You're right. I can write a book, and I'm going to figure out how. That resourcefulness you tapped into. Where did that come from?

Because that's the true magic of that story for me is I hear it. The magic is the way that you respond to those words, the way that you gave weight and said, you know what? You're right. You're right. You're right. I'm going to listen to what you just said. And instead of being like, I can't, I don't know. Have you ever coached someone that they do that? They're like, but I, what about this?

Because that's the true magic of that story for me is I hear it. The magic is the way that you respond to those words, the way that you gave weight and said, you know what? You're right. You're right. You're right. I'm going to listen to what you just said. And instead of being like, I can't, I don't know. Have you ever coached someone that they do that? They're like, but I, what about this?

And what about that? You're like, dude, get resourceful. Like what's up? You know, where did you get that baseline identity to say, you're right. I can do it. And let me go get to work and go make it happen.

And what about that? You're like, dude, get resourceful. Like what's up? You know, where did you get that baseline identity to say, you're right. I can do it. And let me go get to work and go make it happen.

So powerful. So we don't see the world as the world is. We see the world as we are. I was listening to an interview the other day. There was two twin brothers. The one is a Fortune 500 company, high level executive. The other one's in prison. The father was in and out of prison and strung out on drugs, abusive relationships, the whole thing.

So powerful. So we don't see the world as the world is. We see the world as we are. I was listening to an interview the other day. There was two twin brothers. The one is a Fortune 500 company, high level executive. The other one's in prison. The father was in and out of prison and strung out on drugs, abusive relationships, the whole thing.

But I still had dreams and I still had goals and I got enough courage to start a second business. You're basically burning the candle at both ends. My wife and I had six pregnancies. We have four babies. So she had a stillborn birth and a miscarriage. She was four for four C-sections.

But I still had dreams and I still had goals and I got enough courage to start a second business. You're basically burning the candle at both ends. My wife and I had six pregnancies. We have four babies. So she had a stillborn birth and a miscarriage. She was four for four C-sections.

They go to the son that's in prison and they said, how did you end up here? And he said, isn't it obvious? Look at where I came from. And they went to the one that was a Fortune 500 company executive. They said, how did you end up here? He said, isn't it obvious? He said, look at where I came from.

They go to the son that's in prison and they said, how did you end up here? And he said, isn't it obvious? Look at where I came from. And they went to the one that was a Fortune 500 company executive. They said, how did you end up here? He said, isn't it obvious? He said, look at where I came from.

And I'm sharing this with you because as those words of positive affirmation, positive vision for Heather, hey, Heather, you got what it, go write a book, sister, you got this. You said, Heather, you have this like,

And I'm sharing this with you because as those words of positive affirmation, positive vision for Heather, hey, Heather, you got what it, go write a book, sister, you got this. You said, Heather, you have this like,

hunger and resourcefulness from all of that stacking that you've done over the over the years tell people you want to people are like how do i get successful number one bloom where you're planted like bloom where you're planted become the best that you could become right now you know become as high level at your current career as you can right now sweep those streets with as much perfection as you can make the subway sandwiches the best that anyone does at the store be the best executive assistant or sales professional or whatever you know your career's best ceo you're the best in your

hunger and resourcefulness from all of that stacking that you've done over the over the years tell people you want to people are like how do i get successful number one bloom where you're planted like bloom where you're planted become the best that you could become right now you know become as high level at your current career as you can right now sweep those streets with as much perfection as you can make the subway sandwiches the best that anyone does at the store be the best executive assistant or sales professional or whatever you know your career's best ceo you're the best in your

right? And then you start stringing wins together because the wins, you learn how to win and string them together. I think that's so remarkable how you took that and you instantly tapped into your resourcefulness and you said, you know, watch this. And then, you know, here you are. Those statements changed your life, but what really changed your life is those three words you said.

right? And then you start stringing wins together because the wins, you learn how to win and string them together. I think that's so remarkable how you took that and you instantly tapped into your resourcefulness and you said, you know, watch this. And then, you know, here you are. Those statements changed your life, but what really changed your life is those three words you said.

How did you say it was belief, which was your identity, right? Two was action, which you instantly did. And then three was get into knowledge. So you are eating your own cooking. You're like living the principles. Your life is a reflection of the principles that you teach.

How did you say it was belief, which was your identity, right? Two was action, which you instantly did. And then three was get into knowledge. So you are eating your own cooking. You're like living the principles. Your life is a reflection of the principles that you teach.

Yeah. So we talked about the concept of be the one. You are the one. Success is an identity process. James Clear wrote the Burke Atomic Habits, and there was two boys he talks about. One boy stole the candy. And they said, the little boy said, did you steal the candy? The little boy said, I didn't steal the candy. They said, the second child, did you steal the candy?

Yeah. So we talked about the concept of be the one. You are the one. Success is an identity process. James Clear wrote the Burke Atomic Habits, and there was two boys he talks about. One boy stole the candy. And they said, the little boy said, did you steal the candy? The little boy said, I didn't steal the candy. They said, the second child, did you steal the candy?

The little boy said, I don't steal. So I didn't steal that particular candy is an action. I don't steal as an identity. And over time, you'll never outperform the way you see yourself. If you see yourself as a loser, you won't show up and play like a winner. If you see yourself as a winner, you won't roll over and quit like a loser.

The little boy said, I don't steal. So I didn't steal that particular candy is an action. I don't steal as an identity. And over time, you'll never outperform the way you see yourself. If you see yourself as a loser, you won't show up and play like a winner. If you see yourself as a winner, you won't roll over and quit like a loser.

And my wife, from the moment she would get pregnant until delivery, she would have that, like, basically the worst version of morning sickness, but it would last the whole nine months. So that whole time... This whole journey was just like, it was just a blur. You're just grinding and trying to make it happen.

And my wife, from the moment she would get pregnant until delivery, she would have that, like, basically the worst version of morning sickness, but it would last the whole nine months. So that whole time... This whole journey was just like, it was just a blur. You're just grinding and trying to make it happen.

So my friends, when you realize you're the one, you're the one of these 4,094 people from all over the world came together, you know, to create you. And that you've never been this old before and you'll never be this young again.

So my friends, when you realize you're the one, you're the one of these 4,094 people from all over the world came together, you know, to create you. And that you've never been this old before and you'll never be this young again.

And you can't always control what happens in your life, but you can always control what happens next because you can make a new decision to be the one, be the one that future generations look up and say, it was him. Now you ask yourself this question, how many people does it take to break a generational curse of abuse or of addiction or even a chain of divorce? My friend, it just takes one.

And you can't always control what happens in your life, but you can always control what happens next because you can make a new decision to be the one, be the one that future generations look up and say, it was him. Now you ask yourself this question, how many people does it take to break a generational curse of abuse or of addiction or even a chain of divorce? My friend, it just takes one.

It just takes you. It just takes your decisions. How many people did it take to change the economic future for a family? Where they look at me and say, the economic principal is my great-great-grandma, my great-great-great-grandpa. He's the one that taught all this stuff to us. So the first thing is the identity, recognizing who you are.

It just takes you. It just takes your decisions. How many people did it take to change the economic future for a family? Where they look at me and say, the economic principal is my great-great-grandma, my great-great-great-grandpa. He's the one that taught all this stuff to us. So the first thing is the identity, recognizing who you are.

And then the second thing is, as I look at my life, you know, billions of dollars in sales and just, you know, multiple companies and holding your family together and trying to keep in good health and just the whole thing, you know, having faith and just the whole thing. I look back and I'm like, Heather, I know you've asked yourself these questions. You're like, how the heck did this even happen?

And then the second thing is, as I look at my life, you know, billions of dollars in sales and just, you know, multiple companies and holding your family together and trying to keep in good health and just the whole thing, you know, having faith and just the whole thing. I look back and I'm like, Heather, I know you've asked yourself these questions. You're like, how the heck did this even happen?

You know, like what just happened? And you almost start deconstructing because some of it's almost instinctual. So you start deconstructing the process. So I didn't write the book just to motivate, inspire. I hope it does. I hope you feel motivated and feel inspired. The word inspire means to breathe life into. I hope it breathes life into you a little bit.

You know, like what just happened? And you almost start deconstructing because some of it's almost instinctual. So you start deconstructing the process. So I didn't write the book just to motivate, inspire. I hope it does. I hope you feel motivated and feel inspired. The word inspire means to breathe life into. I hope it breathes life into you a little bit.

But what I really hope is it teaches, gives you the formulas and the frameworks and the practical, tactical steps that you need to be the one in your life. to go live and create and design an unforgettable life. You look up and you say, I'm really proud of what I just did because I gave it all I had. And so it's a book that will teach you and train you. So I wanted to put it all on the paper.

But what I really hope is it teaches, gives you the formulas and the frameworks and the practical, tactical steps that you need to be the one in your life. to go live and create and design an unforgettable life. You look up and you say, I'm really proud of what I just did because I gave it all I had. And so it's a book that will teach you and train you. So I wanted to put it all on the paper.

I wanted to almost write it for myself when I'm 25 years old, kind of mentor myself, all of the stuff that I've learned. and put it into where that next generation of entrepreneurs, the next generation of leaders can hear it and say, I can instantly apply this stuff. Every single chapter stacks. So each chapter I've had people say to me, they're like, I've never read a book like this.

I wanted to almost write it for myself when I'm 25 years old, kind of mentor myself, all of the stuff that I've learned. and put it into where that next generation of entrepreneurs, the next generation of leaders can hear it and say, I can instantly apply this stuff. Every single chapter stacks. So each chapter I've had people say to me, they're like, I've never read a book like this.

They go, the one chapter I was like, yo, if I'd all read was just that. And then they go, the next one is stacked on that. And then they all have the workshops and then the formula and the frameworks. They all stack with habit stacking to where the book itself is literally each chapter would change your life, you know, as you apply each chapter, but the book itself is a change your life book.

They go, the one chapter I was like, yo, if I'd all read was just that. And then they go, the next one is stacked on that. And then they all have the workshops and then the formula and the frameworks. They all stack with habit stacking to where the book itself is literally each chapter would change your life, you know, as you apply each chapter, but the book itself is a change your life book.

And, you know, it's so interesting, Heather, at the time, you kind of say to yourself, man, I wish I wasn't going through this. And man, this is hard. And am I ever even going to get there? Like, am I crazy? Am I chasing a fake dream? Is this ever going to be real for us? Like, I know it's real for other people. Will we ever succeed?

And, you know, it's so interesting, Heather, at the time, you kind of say to yourself, man, I wish I wasn't going through this. And man, this is hard. And am I ever even going to get there? Like, am I crazy? Am I chasing a fake dream? Is this ever going to be real for us? Like, I know it's real for other people. Will we ever succeed?

I think the biggest one for me is, again, going to that identity. I just spoke at a men's retreat. The videographer, I'm looking up his text to me. He just sent this to me like two days ago. The videographer sent me this. We're friends. He actually used to do a bunch of my video work. We haven't worked together now for probably, you know, seven years or whatever it's been.

I think the biggest one for me is, again, going to that identity. I just spoke at a men's retreat. The videographer, I'm looking up his text to me. He just sent this to me like two days ago. The videographer sent me this. We're friends. He actually used to do a bunch of my video work. We haven't worked together now for probably, you know, seven years or whatever it's been.

But I saw him there, gave him a big hug. Oh, my gosh, bro. What's going on? So he said they did. They did basically, in essence, exit interviews because they're creating like video and testimonials and stuff for their retreat. He said the amount of people who said in their interview, quote, I want to be the one for their family and future generations was really special to witness.

But I saw him there, gave him a big hug. Oh, my gosh, bro. What's going on? So he said they did. They did basically, in essence, exit interviews because they're creating like video and testimonials and stuff for their retreat. He said the amount of people who said in their interview, quote, I want to be the one for their family and future generations was really special to witness.

And then he kind of continued. I think once you realize that all of these decisions matter. You know, that your life matters. You know, the word decision, it's a Latin word. Decision was to cut and the D was off. So an incision, when they created the word cut in, where a decision cut off, what does that mean? You come up to a moment in your life and you choose to go right, guess what happened?

And then he kind of continued. I think once you realize that all of these decisions matter. You know, that your life matters. You know, the word decision, it's a Latin word. Decision was to cut and the D was off. So an incision, when they created the word cut in, where a decision cut off, what does that mean? You come up to a moment in your life and you choose to go right, guess what happened?

You cut off all the possibilities going left. You're making new decisions. My friend, I want you to know something. Every decision you've ever made your whole life, every single one, puts you listening to this discussion right now at this moment in your life. You made an appointment to be here. And again, you've never been this old before, and you'll never be this young again.

You cut off all the possibilities going left. You're making new decisions. My friend, I want you to know something. Every decision you've ever made your whole life, every single one, puts you listening to this discussion right now at this moment in your life. You made an appointment to be here. And again, you've never been this old before, and you'll never be this young again.

And in life, we can't always control what happens, but we can make a new decision to be the one in our lives. And so I love when people say, I'm the one. You know, I'm going to go be that one for me. It's like an awareness. It's like all change starts with heightened awareness. that all the decisions matter and they all stack up and they ultimately create the story of our lives.

And in life, we can't always control what happens, but we can make a new decision to be the one in our lives. And so I love when people say, I'm the one. You know, I'm going to go be that one for me. It's like an awareness. It's like all change starts with heightened awareness. that all the decisions matter and they all stack up and they ultimately create the story of our lives.

Because I tell people, you're not what you did, but you are what you repeatedly do. We've all made mistakes. We've all haven't been our best self. We've all had the challenges and the pains and maybe we're in the middle of them right now, but what you did is not who you are, but what you repeatedly do over time will define who you are.

Because I tell people, you're not what you did, but you are what you repeatedly do. We've all made mistakes. We've all haven't been our best self. We've all had the challenges and the pains and maybe we're in the middle of them right now, but what you did is not who you are, but what you repeatedly do over time will define who you are.

And so you start living a better life when you start saying, I'm gonna start making new decisions because of what my identity is. And the book is designed to teach you how to do that. So you you collapse learning curves. This is why I love podcasts like this. I love books. I love the events. I love the coaching is you're paying for speed. You're collapsing time. Right.

And so you start living a better life when you start saying, I'm gonna start making new decisions because of what my identity is. And the book is designed to teach you how to do that. So you you collapse learning curves. This is why I love podcasts like this. I love books. I love the events. I love the coaching is you're paying for speed. You're collapsing time. Right.

And I, my guess is some of your audience right now, they're listening like, hey, I know Heather's successful. I know I've watched so-and-so on social media, but I don't know if I can actually do it. You know, do I have what it takes? And I've asked those same questions. And I look back now and I'm so grateful for the struggle. I tell people there's three sections to the journey.

And I, my guess is some of your audience right now, they're listening like, hey, I know Heather's successful. I know I've watched so-and-so on social media, but I don't know if I can actually do it. You know, do I have what it takes? And I've asked those same questions. And I look back now and I'm so grateful for the struggle. I tell people there's three sections to the journey.

So something you could have accomplished in 10 years. Most people don't have the wherewithal to smash their head against the wall for 10 years. So if you can do it in six months or three months, so in other words, you just take away all that time. You're paying for speed. The knowledge, that third thing that you teach, that knowledge helps you to collapse time.

So something you could have accomplished in 10 years. Most people don't have the wherewithal to smash their head against the wall for 10 years. So if you can do it in six months or three months, so in other words, you just take away all that time. You're paying for speed. The knowledge, that third thing that you teach, that knowledge helps you to collapse time.

And that is so valuable because, you know, it's the one resource that's not renewable. It's the ultimate currency is our time.

And that is so valuable because, you know, it's the one resource that's not renewable. It's the ultimate currency is our time.

Well, first of all, you look 33 now. So this 43, seven years later is whatever you're doing. We all need the nutrition and personal care routines as well. Well, thank you.

Well, first of all, you look 33 now. So this 43, seven years later is whatever you're doing. We all need the nutrition and personal care routines as well. Well, thank you.

wherever you get your favorite books, you know, whether it's Amazon or, you know, audible, just search, be the one Justin Prince, you know, I'm across all social platforms as well and put out a ton of content as Heather. I know you do as well to help you to create and to design and to live an unforgettable life. And so, you know, we'd love to get connected with you guys.

wherever you get your favorite books, you know, whether it's Amazon or, you know, audible, just search, be the one Justin Prince, you know, I'm across all social platforms as well and put out a ton of content as Heather. I know you do as well to help you to create and to design and to live an unforgettable life. And so, you know, we'd love to get connected with you guys.

I'd love to see if I can serve you and add value, but the book itself will change your life. The books are one of those ones that the people on your team need to read the book that your kids need to read the book. Your partners need to read the book. It's one that it's a shareable content.

I'd love to see if I can serve you and add value, but the book itself will change your life. The books are one of those ones that the people on your team need to read the book that your kids need to read the book. Your partners need to read the book. It's one that it's a shareable content.

story because you realize that you're the one, but they are too for their lineage and for their life and for their family. So you help them recognize who they really are as well.

story because you realize that you're the one, but they are too for their lineage and for their life and for their family. So you help them recognize who they really are as well.

It would be the word until we've talked about this earlier. It's basically consistency. I just will persist until I succeed. I just, man, I don't know. I was just doggedly determined. I just didn't give up. I just kind of kept moving. And here's what I want to share. People say, I'm going to beat my head against the wall, but don't worry. I'll keep going and say, no, no, no, no, no.

It would be the word until we've talked about this earlier. It's basically consistency. I just will persist until I succeed. I just, man, I don't know. I was just doggedly determined. I just didn't give up. I just kind of kept moving. And here's what I want to share. People say, I'm going to beat my head against the wall, but don't worry. I'll keep going and say, no, no, no, no, no.

you can adjust and adapt to, you can go over the wall, under the wall around, maybe find, maybe you get a team, maybe you get better tools. Maybe you find the weak spots of the wall. You persist until you succeed, but man, you, you, you know, the strategies and the adjustments and adaption can happen as you go. But the overall identity of like, I'm not going to fail.

you can adjust and adapt to, you can go over the wall, under the wall around, maybe find, maybe you get a team, maybe you get better tools. Maybe you find the weak spots of the wall. You persist until you succeed, but man, you, you, you know, the strategies and the adjustments and adaption can happen as you go. But the overall identity of like, I'm not going to fail.

You know, I'm going to figure this thing out. I'm a finisher that persisting until I succeed the word until can guarantee your success. And that's really what I would attribute mine to.

You know, I'm going to figure this thing out. I'm a finisher that persisting until I succeed the word until can guarantee your success. And that's really what I would attribute mine to.

There's the dream, the struggle, the victory, and they're all equal. So in other words, what we want sometimes in life is I have a big dream, right? I really want to accomplish something. I want a super small struggle and then a big, humongous victory. I want them to be disproportionate and they're all commensurate. They're all the same size. So

There's the dream, the struggle, the victory, and they're all equal. So in other words, what we want sometimes in life is I have a big dream, right? I really want to accomplish something. I want a super small struggle and then a big, humongous victory. I want them to be disproportionate and they're all commensurate. They're all the same size. So

Loved being with you. What a fun conversation.

Loved being with you. What a fun conversation.

For those of you that have dreams in your heart, goals, these visions in your mind of like, I wanna live a significant life. I wanna do something to make my kids proud, make my spouse proud, like do something in the marketplace. You're signing yourself up for a struggle equal to the size of the dream and a victory equal to the size of the struggle.

For those of you that have dreams in your heart, goals, these visions in your mind of like, I wanna live a significant life. I wanna do something to make my kids proud, make my spouse proud, like do something in the marketplace. You're signing yourself up for a struggle equal to the size of the dream and a victory equal to the size of the struggle.

And I share with people, take good notes in the struggle section because people will relate more to your struggles than they will your victories. So in other words, this is where you build some empathy. This is where you build a little bit of heart. You'll be able to look people in the eye and be like, listen, I get it. I understand where you're coming from. But then I'll also share this.

And I share with people, take good notes in the struggle section because people will relate more to your struggles than they will your victories. So in other words, this is where you build some empathy. This is where you build a little bit of heart. You'll be able to look people in the eye and be like, listen, I get it. I understand where you're coming from. But then I'll also share this.

And Heather, you know, this, your struggle is not your story. How you overcame the struggle is a story. So don't anchor in an identity of the struggle as the story. You are not the divorce. You are not the bankruptcy. You're not the addiction. You are not the failed business, the pains you're going through. That is not who you are. We all want to hear how you made it through this thing.

And Heather, you know, this, your struggle is not your story. How you overcame the struggle is a story. So don't anchor in an identity of the struggle as the story. You are not the divorce. You are not the bankruptcy. You're not the addiction. You are not the failed business, the pains you're going through. That is not who you are. We all want to hear how you made it through this thing.

So you got to get back up, go again and, you know, make it through. So the dream, the struggle, the victory, by the way, what do you do for those of you that are in the victory section? Listen, you go sign yourself up again, you have big dreams again, and you go pay the price. And you just kind of keep repeating that cycle.

So you got to get back up, go again and, you know, make it through. So the dream, the struggle, the victory, by the way, what do you do for those of you that are in the victory section? Listen, you go sign yourself up again, you have big dreams again, and you go pay the price. And you just kind of keep repeating that cycle.

Like Heather, even with all the things that you've accomplished, you're still out there freaking hustling and making it happen. And like, you know, we were talking as we were starting, like you got 57 things happening all at once. That's what dreamers do. You know, we just sign up for a bigger struggle, right? Bigger victory.

Like Heather, even with all the things that you've accomplished, you're still out there freaking hustling and making it happen. And like, you know, we were talking as we were starting, like you got 57 things happening all at once. That's what dreamers do. You know, we just sign up for a bigger struggle, right? Bigger victory.

So as I look back at that, that gave me so much wisdom and perspective to go through those years of grind and years of challenge and of struggle. And people have asked me before, they said, how did you get through? Why did you not quit? And this is so interesting. The simple answer is I just kept going. I literally was like a left foot, right foot, left foot, right foot, keep moving forward.

So as I look back at that, that gave me so much wisdom and perspective to go through those years of grind and years of challenge and of struggle. And people have asked me before, they said, how did you get through? Why did you not quit? And this is so interesting. The simple answer is I just kept going. I literally was like a left foot, right foot, left foot, right foot, keep moving forward.

Augment Dino in the great book, the greatest salesman in the world, scroll number three says, I will persist until I succeed. My friends, the word until can guarantee your success. Most people persist until it's hard. Most people persist until the client quits. Most people persist until that business fails.

Augment Dino in the great book, the greatest salesman in the world, scroll number three says, I will persist until I succeed. My friends, the word until can guarantee your success. Most people persist until it's hard. Most people persist until the client quits. Most people persist until that business fails.

Most people persist until the sister-in-law tells them that, you know, you're an idiot at the holiday party. Not you and I, my friends, we persist. How long? Until we succeed. And you keep adjusting and adapting and growing and listening and learning and just persisting until you succeed. And that's literally, you know, that's a man. I was just too stupid to quit.

Most people persist until the sister-in-law tells them that, you know, you're an idiot at the holiday party. Not you and I, my friends, we persist. How long? Until we succeed. And you keep adjusting and adapting and growing and listening and learning and just persisting until you succeed. And that's literally, you know, that's a man. I was just too stupid to quit.

I just kind of kept persisting and, you know, eventually kind of figure it out.

I just kind of kept persisting and, you know, eventually kind of figure it out.

Sister, they used to say to me, they'd be like, enjoy the journey. If you're not happy, you're not doing it right. And I'm like, I'm not happy. This is hard and I'm getting my butt kicked and I am like not winning and this is not fun. And it is not easy to keep your emotional state, like the way you show up, your emotional energy. at a peak level when you're in that struggle section.

Sister, they used to say to me, they'd be like, enjoy the journey. If you're not happy, you're not doing it right. And I'm like, I'm not happy. This is hard and I'm getting my butt kicked and I am like not winning and this is not fun. And it is not easy to keep your emotional state, like the way you show up, your emotional energy. at a peak level when you're in that struggle section.

A quick formula I'll share with you. It's the E plus R equals O. So E plus R equals O. So three quick lessons. It's the event plus the response that equals outcome. Event plus response equals outcome. Lesson number one, the event doesn't equal the outcome. The E doesn't equal the O. Why? Because we get to own the R. My friends, you get to own your response.

A quick formula I'll share with you. It's the E plus R equals O. So E plus R equals O. So three quick lessons. It's the event plus the response that equals outcome. Event plus response equals outcome. Lesson number one, the event doesn't equal the outcome. The E doesn't equal the O. Why? Because we get to own the R. My friends, you get to own your response.

You get to own what Viktor Frankl, who was hauled off into the Nazi concentration camps with his family, maybe the darkest time in human history, maybe this moment, certainly one of them. And he said, no matter what the guards took from me, they couldn't take what he called the gap. And it was his response to the events. He got to own the response.

You get to own what Viktor Frankl, who was hauled off into the Nazi concentration camps with his family, maybe the darkest time in human history, maybe this moment, certainly one of them. And he said, no matter what the guards took from me, they couldn't take what he called the gap. And it was his response to the events. He got to own the response.

So my friends, you get to show up with that same energy, that same passion, that same enthusiasm, that same dream, even though you're not there yet. Because remember, direction's more important than destination. You don't always have to be there as long as you're just heading the right direction. Keep moving in the right direction, right? Second lesson, the R is not react. The R is respond.

So my friends, you get to show up with that same energy, that same passion, that same enthusiasm, that same dream, even though you're not there yet. Because remember, direction's more important than destination. You don't always have to be there as long as you're just heading the right direction. Keep moving in the right direction, right? Second lesson, the R is not react. The R is respond.

So great leaders don't react, leaders respond. So you get back up. There's two great questions, by the way, I think we need to ask ourselves as leaders and people that are trying to be change agents in the world and make things happen. The first one is how far, the second one is how long. So how far do I fall when negativity hits and how long do I stay down, right?

So great leaders don't react, leaders respond. So you get back up. There's two great questions, by the way, I think we need to ask ourselves as leaders and people that are trying to be change agents in the world and make things happen. The first one is how far, the second one is how long. So how far do I fall when negativity hits and how long do I stay down, right?

So the first one is a depth question. The second one's a duration question. How far do I fall? You know, when challenges hit me and then how long do I sit down? How do I choose to respond to challenges? And you say to yourself, I'm not going to fall that far. And you know what? I'm not going to stay down that long. Tony Robbins talks about his 90 second rule.

So the first one is a depth question. The second one's a duration question. How far do I fall? You know, when challenges hit me and then how long do I sit down? How do I choose to respond to challenges? And you say to yourself, I'm not going to fall that far. And you know what? I'm not going to stay down that long. Tony Robbins talks about his 90 second rule.

He's like, yo, I'm going to whine and complain and be ticked and stressed for 90 seconds. And then I'm moving on, right? Third lesson is this. Your R creates an E for others. So the way that you choose to respond to the events of your life will create events for other people in their life. So the way that you choose to respond, your kids are watching.

He's like, yo, I'm going to whine and complain and be ticked and stressed for 90 seconds. And then I'm moving on, right? Third lesson is this. Your R creates an E for others. So the way that you choose to respond to the events of your life will create events for other people in their life. So the way that you choose to respond, your kids are watching.

The way you choose to respond, your spouse is watching. The way you choose to respond, your employees are watching. The way you choose to respond, your team's watching. The way you choose to respond, the marketplace is watching. And you are creating events for other people by the way that you choose to show up and respond to the events of your life.

The way you choose to respond, your spouse is watching. The way you choose to respond, your employees are watching. The way you choose to respond, your team's watching. The way you choose to respond, the marketplace is watching. And you are creating events for other people by the way that you choose to show up and respond to the events of your life.

And so you want to say, am I creating a positive event for other people?

And so you want to say, am I creating a positive event for other people?

they're watching this or a negative event right so i think as you go through the process you start finding some of the gems in the struggles in other words take good notes but my friends we got to get through this section don't fall too far don't stay down too long move forward keep going you know persevere and persist until you succeed so you don't you don't revel in just the like oh this sucks and i'm never gonna get out of this thing you gotta kind of keep that i'm gonna show up with high energy high vibes even as i'm kind of in the grind section still

they're watching this or a negative event right so i think as you go through the process you start finding some of the gems in the struggles in other words take good notes but my friends we got to get through this section don't fall too far don't stay down too long move forward keep going you know persevere and persist until you succeed so you don't you don't revel in just the like oh this sucks and i'm never gonna get out of this thing you gotta kind of keep that i'm gonna show up with high energy high vibes even as i'm kind of in the grind section still

Can I ask you a question? You just did something there that I want to see if this is something that you are hyper aware of and something you teach or if it's something that you instinctively do. You almost talk to yourself in essence as a coach or a consultant. Almost like if you were to hire yourself, hey, Heather, if you were coaching you right now, how would you tell you to show up?

Can I ask you a question? You just did something there that I want to see if this is something that you are hyper aware of and something you teach or if it's something that you instinctively do. You almost talk to yourself in essence as a coach or a consultant. Almost like if you were to hire yourself, hey, Heather, if you were coaching you right now, how would you tell you to show up?

Your playing small does not serve the world. If you've got a song to sing, you've got to go sing it. A book to write, you've got to go write it. A podcast to produce, go produce it. A YouTube post, go post it. A book to write, go write it.

Because sometimes I think we sometimes we know the answer. We know what to do. It's just that we're not acting in our best self. Is that something that you... Are cognizant of, is that something that you learned? Is that something you teach people to do? Is to almost say, hey, listen, if I hired myself and paid myself big dollars to coach me right now, what advice would I give myself?

Because oftentimes we know the answer. We're just not, you know, we're just not applying it. How did you learn that?

There's so much wisdom there, my friends, because here's what I think we should all remember. You're stronger than you think. You can overcome more than you realize. You've got to give yourself a little bit of credit. She talked earlier about giving yourself some grace. and saying, you know what? We sometimes think that what we need is all external. It's like out there somewhere.

We all have that soul and that divineness in us where it says, I've got a little bit of wisdom. Now, I'm not suggesting there's not wisdom in counsel and that we're constantly pouring positive stuff in our minds. But you say to yourself, if I was coaching me right now, what advice would I give? We typically have some really pretty doggone good advice.

You know, we need to follow it and we need to, you know, implement, have the courage to move forward with our own good advice, our own good intuition.

You've got to get this stuff out because these gifts, these talents, this vision, this you-ness that's inside of you is not given to you for you, it's given to you for all of us.

Well, first of all, I'm working on a day to day. It's a constant practice. So here's the first thing I share. The first thing is philosophy. So let me share kind of my perspective on life. I'm a highly competitive person. So, for example, if you put me in an environment, I try and figure out, in essence, how do you win at this? How do you win at this game? So that means finding out the rules.

Maybe you could model some of the best players or best practices like you're trying to learn how to win. Right. So a lot of it starts with philosophy. The philosophy would be this. I feel like there's two races. It's actually the last chapter of my book. It's kind of this farewell chapter of the book, Be The One. The concept is this. The first race is the race we think we're all running, right?

We're all in, which is success and making some money and building the business and having the following on social media and adding value and having the house and the car and all this stuff. By the way, I hope you guys have all of those dreams and goals that you want to hit. I'm all about it. It's good for you. Second one is your relationship with your faith.

The relationship you have with your spouse, the relationship you have with your children, the relationship you have with the way that you go about doing what you do. In other words, the way you treat people. Do you stomp on them or do you lift them up? Do you push them down or do you encourage people? Just like, how are you going about what you do?

If you win the first race, but you lose the second race, in my opinion, you actually lost the race. You lost because the real race is the second race. But here's also what I'll share with you. People say to me sometimes, you know what? I'm not successful. But at least I'm spiritual, you know, and I say, no, no, no, no, no, no, no.

What you are is you're hiding gifts and talents that were given to you. Because remember, your gifts and talents weren't given to you for you. Your gifts and talents were given to you for the rest of us. You're playing small does not serve the world. If you've got a song to sing, you got to go sing it. A book to write, you got to go write it. A podcast to...

you know, produce, go produce it, a YouTube post, go post it, a book to write, go write it. You got to get this stuff out because these gifts, these talents, this vision, this, this Eunice that that's inside of you is not given to you for you. It's given to you for all of us. You can win both races.

You can have all the Instagram followers and make up a zillion dollars, and you can hold your life together. And you can focus on the things that actually matter. I tell people, there's things that matter, there's things that really matter. You can win at both races. So that's the first philosophy perspective.

Second thing is this, once you have kind of your priorities in line, from a priority perspective, Jim Collins, he wrote Good to Great, he says, if you have more than three priorities, you don't have any priorities, right? You gotta say, what's priority number one? What's priority number two? What's priority number three? Like, what am I really trying to accomplish?

So once you have that in line, then my friends, then you start to get alignment. Like one of the things I've tried to do with my wife is we would sit with the kids. That's what I call enlist your family. So it wasn't my business. It was like our business, like the family business. So we sit down with my wife. Hey, baby, here's some things.

And so we make sure we build some goals that are mutual goals, you know, mutual plans. With the kids. Hey, kids, listen. Here's what we're trying to accomplish. And so put some rewards. It's what's called positive expectancy. It's a really great thing for all of you that have children. It's a really great thing for all of you that have, you know, your employees and building your business.

Positive expectancy. What does that mean? It's what's called hope. You're basically giving them hope. There's positive expectancy. So for the kids, it could be as simple as we're going to go to ice cream. It could be as simple as we're going to go to the park and mom's going to push you on the swings and we're going to hang out with no phones, just us. But mom's got to get five more customers.

Can you help me get five more customers? And the kids, you also, it's their business. Hey, mom, mom. Talk to my teacher at school and mom, by the way, how many do you got? You got three more? Mom, let's go get to work. You know, the kids are enlisted in the business, not your business. It's like their business, our business.

Heather, what an honor to be with you. I was sharing with you as we were jumping on. One plus one when you get the right people together doesn't always equal two, right? There's a synergistic effect. And with what you're doing in the world, I'm just super honored to get our orbits to connect because I feel like it's three or more when the right people get together.

You say to the family, you say things like, you know, if we do this, we're gonna go to Disneyland. If we do, you know, baby, we figure this out. We're going to dinner and we're going to go for a weekend getaway. Like you start to build some positive expectancy, those date nights and some different things that you can do that we can work through. This is so important. It creates hope.

Hope answers a question that we all have to answer as leaders. You know, right now we're going through, just literally right now is the time we're recording this. There's global conflicts that are creating a lot of uncertainty and a lot of really dramatic stress throughout the world. We have inflation, we have recession, you know, stress. This year we'll have elections in the United States.

You know, it's a very volatile time that way. So hope, a leader, Napoleon said that leaders are dealers in hope. My friends, what you need to be right now is a dealer in hope. You're reminding people that the best days are ahead. You're reminding people there's a vision. Why? The hope and vision answers this question.

This is a great question that we all have to know, which is, will it always be this way? If your marriage is struggling right now, it needs hope. It needs vision. Why? Because we need to remind our spouse, baby, it's not always going to be this way. We're going to pull through this. When you're a 15-year-old struggling with addiction, right?

They're just going through it and they're just not even sure. And you're not sure if they're going to pull through. What do they need? They need hope and they need vision. Why? Because you got to remind them, hey, listen, it's not always going to be this way. You can get through this. We're going to do it together.

When your business is struggling, you know, revenues are down and maybe you're like... You know, we're at the verge of some layoffs and you're like, oh boy, what are we going to do? And you're stressed out right now. The employees need your vision. They need your hope. What does hope answer? It won't always be this way. We're going to pull through this, guys. Here's the plan. Here's the vision.

So that's the kind of stuff that we have to be casting out right now. is more vision, visionary leaders. You know, I teach in my book, a 3D vision. You define it. Brennan Burchard wrote High Performance Habits, biggest study of high performers in history. Said you could tap a high performer on the shoulder and you could ask him, Heather, what's your latest dream? What's your latest vision?

A high performer can answer that question seven to 10 seconds faster than the rest of the population. Why? Because they've defined it. It's a burning desire. Dreams in the back of your mind won't motivate you. It's got to be on the tip of your tongue, stuff you're working on. Heather, if I literally, I would have said to you, hey, what are you working on right now?

It just would have been like, you know, what's your latest goal? What's your latest vision? What are you excited about?

By the way, what a incredible experience to go to a completely different cultured country as a blonde-haired white woman and be able to pour in entrepreneurship and visions. Really, really profound on multiple cultural levels. So you define it, then you declare it. My friends, you gotta talk about this stuff. Don't keep big visions in your heart. Now you say, my friends will make fun of me.

Listen, find people that will support you. Find people that will say, hey, you got what it takes. Find encouragers, right? You declare it. Visions that you hold into your mind, you won't hold yourself accountable to go chase those down. But when you hire a coach, When you tell a friend, you don't want to see them next week. And they're like, how's it going?

You're like, oh my gosh, I've made no progress. You want to be like, dude, I'm moving forward, right? And then third is you dedicate, you dedicate your life to it. You know, you go make this stuff happen. I tell people, you want to be a finisher. You know, Heather, I feel like we have a lot of big talkers and not very many finishers.

You know, you want to, Thomas Monson said, stick to a task until it sticks to you. Beginners are many, finishers are few. Be one of the few, be a finisher. And be the kind of person that if you say you're going to do it, you go make it happen. You know what I'm saying? You find a vision, you cast it out there, you define it, you declare it, and then you go dedicate yourself to go make it happen.

Those patterns create hope. That hope and vision answers the question, will it always be this way? And you can be the kind of person that people will follow because they say, listen, you've got vision. People want to follow you with vision. They want to follow you that says, hey, you can help me get to where I want to go.

Great question. I want to encourage all of us to press against all the personal development advice you get. Press against it. Like, how does that hit you, right? How does that hit your soul? Press against it. Because the goal is not to be taught what to think. The goal is to be taught to think.

James Bernard Shaw said that 2% of people think, 3% of people think they think, and 95% of people would rather die than think. So my friends, you want to be a thinker. You want to think through stuff, right? So I like questions like that. I think those are good questions. So here's my thoughts. A couple of quick thoughts off the top of my head as far as declaring your vision. First thing is this.

We have a tendency to have cognitive dissonance. We actually talked about it earlier. It's basically like I know what to do. I'm not doing it. I mean, I think all of us are like, I'm guilty of that, right? Sometimes when you put yourself out there, you kind of like put your credibility out there. You put your reputation out there.

It allows you to do things not because you know what you should do, but because you know others are watching you. And so you kind of step up because of that pull. That's one thing. I tell a story in my book and I'll make this quick. I did a men's physique show in 2017. This would have been, what is that now? Seven years ago.

My business was, you know, at that point we're doing about $120 million a year in revenue. We were like, you know, business thriving. Family was doing great. Kids were healthy. Life was great. But my health, my fitness, I remember looking in the mirror. I was like, what? No, what happened? You know, it was like, just, it was just below my standard. Right. And my body fat was higher than I wanted.

I just, I would just below the standard that I want to live at. So I set up a 17 week goal, hired a coach, hired nutritionist, the whole thing, 17 week goal. And I thought I'd made the decision I'm in let's go. I'm like, Mr. Personal development. I missed her decision. If I do it, I'm going to make it happen. Well, I did a, at the time, a live video on social media.

I was like, yo, I'm making a big change in my life. Here's what I'm gonna do. And I told this thing and I had to have her many hundreds of people on and that took, you know, thousands of views and whatever. And I just did it because I documented the whole thing. So I was doing it more honestly, build the brand and tell a story and the whole thing. That's the authentic reason why. Check this out.

Sunday night, my little girls after dinner made cookies, made chocolate chip cookies. My little girls at the time, seven years ago, would have been seven and five. These two cute little girls, right? They make these chocolate chip cookies. Remember that night, 1130, 1145 at night, I'm locking up the house. Everyone's in bed, lights off.

And I see the plate of cookies, you know, like the leftover cookies. And I remember just looking, I was like, oh my gosh, I could smell, I could smell, you know, the chocolate chips. And I was so proud of my little girls. And plus your daughter's made it. So you got to eat those. Those cowards don't even count because you don't, your kids made it.

And I remember thinking to myself, I could eat those and like wash the dish, put it in the dish. No one would even know. No one would even ask. No one would even care. But do you want to know why I didn't eat the cookies? It wasn't because my willpower is so strong. I didn't eat the cookies. And it's a simplistic example. I understand, but follow me through it.

The reason I didn't eat the cookies was because I told the thousands of other people, yo, I'm not going to mess up on this diet. I'm going to do exactly what I'm telling you I'm going to go do. So that declaration kept me in the game. It kept me true to myself and true to my words. So that's one thing.

A friend of mine sent this to former President Ronald Reagan at a National Charity Awards dinner in D.C. They're up on the stand next to the podium. Everyone else is in the rounds and the charity. And my friend turns to President Reagan. He says, President Reagan, how did you become the two-term president of the United States? And Reagan says, you know, it's interesting.

He said, when I was a young boy, I wanted to play football. And he said, I told some friends, I want to be a football player. And they go, Ron, you're going to get crunched out there. You're just a little guy. You're going to get killed. He goes, no. He goes, I ultimately played high school football. He said, I listened to those who believed in me. And I listened to those who told me that I could.

When he played high school football, he told some friends, he said, I want to become an actor. Like, I want to become like a famous actor, move to Hollywood, do the thing, you know? And his friends were like, Ron, you're a football player. Like, what do you know about Hollywood and becoming a famous actor? He ultimately became a famous actor. He said, I listened to those who believed in me.

Yeah. I mean, look, my folks had worse when I was 12, I was my mom's oldest. So my mom, when she married my dad, he had my sister and my brother. So they were five and four when I was born. And so when they were divorced, I was the oldest at home, the oldest with my mom. And so you kind of grew up fast. We moved 13 times in the seven years through the teenage years.

And I listened to those who told me that I could. He said, when I was a famous actor, I told some friends, I want to become the governor of the state of California. They're like, Ron. You're an actor. Like, what do you know about becoming a governor and politics and the whole thing? He ultimately became a governor of the state of California.

He said, I listened to those who believed in me and I listened to those who told me that I could. When he was a governor, he told some friends, I want to become the president of the United States of America. They're like, Ron, you're a governor. Like, what do you know about becoming the president, right? Running the free world, right?

He said, I ultimately became a two-term president of the United States. He said, because I listened to those who believed in me and I listened to those who told me that I could. So here's my concluding point on this. You want to give more weight to the words of those that believe in you and less weight to the words of those that don't.

So when Sarah was in that spot of like, listen, I can't take any negative right now. I just, I can't even process it. I'm like doing all I can do to hang in there. I understand. What I would share with you is this. Imagine if someone had said to her, Sarah, you got what it takes, sister. You're gonna pull this thing off. Like you've just got whatever it is, you got it. You keep going.

That probably would have meant a lot to her. Why? Not because of the words, because of the weight she gave to them. If you've ever done a social media post, And you have 18 comments and 17 say, hey, great post, really inspired me. And one says, that's the stupidest post ever, you're a loser. And you fret and click on and worry about the post and think for a long time, what do I respond?

And would you even dare say that to my face? And here we are wasting all this energy on this one versus thinking about the 17 that we impacted positively. If someone walks up to you that's three years old and says, you're stupid, you're just like, whatever, dude. Where's your mom? If a 33-year-old walks up to you and says, you're stupid, all of a sudden we put a lot of time and energy.

Same words, the words themselves were neutral, but what happened? You gave more weight to the 33-year-old's words than you did the three-year-old's words. You gave them less weight, my friends. give more weight to the words of people that believe in you.

One of the things Heather mentioned this, I just want to, Heather, I'll throw it back to you with this, but you don't have to meet Heather or you don't have to meet me to read a book or to listen to a podcast and know that we believe in you. And I know that sounds so cliche. You're like, dude, he doesn't even know me. Listen, don't you guys think it's interesting?

We live in a world that if I told you, I hate you, it'd be normal. If I came on a podcast and told you, listen, I love you and I respect you. And I respect the hustle and the vision that you have in your heart and the efforts you're putting in. And I have a deep love and admiration for you. That's weird to say I love you. And it's normal to say I hate you.

My friends, be the kind of person that leans into people that says you've got what it takes. You are the one, as I talked about in the book. And if you take your parents, grandparents, great-grandparents, great-great-grandparents, last 12 generations, it was 4,094 people. 4,094 people from all over the world came together to create you. You are the one.

School was never, you know, school was never my thing. I was just like, man, I only wanted to play sports and talk to the girls, you know, and hang out with my friends. When I got into my kind of my working career, I was working at a mall kiosk selling animated Bible videos. I'm 21 years old. I have no college education. My wife and I got married when I was 22. She was 25.

You're the one that these folks lived for and bled for and cried for and died for. You are the one. And you are the one that your life matters, that it has value and purpose and meaning. And the book is not called Become the One. You are the one. The book is be. In other words, step into that person today. Be the best version of yourself today.

Step into that greatness that is in your soul today, those visions. You have it, what it takes. Just be that one today. Be the one today. So we believe in you, my friends. It's the craziest thing. I used to listen to these tapes and audios and, you know, go to events and so on. And now it's podcast. And I would listen to it, and I remember thinking –

I guess I'm just going to give some weight to their words. They see something in the world that is possible because it is possible for you to live, design, and create an unforgettable life where future generations look up and say, it was her. You know, it was him. He's the one that changed it for our family forever.

One year and a month later, we have our little baby, my son, Isaac. He's now almost 20. It's this crazy thing. You're like, the world's coming at you fast. Life's coming at you fast, you know? So at 25, I start my first business. I kind of get the courage to go for it. I'm like, man, I'm in. I wanted to make my little boy proud of me. He was a year and a half old.

I want to make my wife proud of me. I was like, let's do this. And long story short, the business fails, right? So I'm at this point, I'm below zero financially, back on credit cards, back on taxes. We moved my pregnant wife and are now two kids into the loft of my wife's parents' garage. So my two little babies sleep in the closet. My wife and I are sleeping in the room.

I want to press on that story because I want to share this. I don't want to give you a really sincere compliment, but I want to ask you a question too. I love your point that we should speak into other people. I tell three S's. You see people not as they are, but as they were born to be. So in other words, they're who they really are. They're real potential. Number two is you say it to them.

I have two part-time jobs. So I went back and got my old Bible sales job back, tail between my legs, went back, hey guys, can I like come back, you know? And then I went and got another job. So I had a job during the weekdays at night and then a job on the weekends, you know, and you're just hustling. You're just trying to make a dollar. You're trying to keep the family afloat, the whole thing.

You speak life into people. And then three is you schedule time with them. So I love that point. What I want to argue is this, though, as powerful as his words were, his words themselves were neutral. You had an identity inside of yourself where when he spoke that you gave positive weight to the words. In other words, you're like, yo, I believe you. You accepted that.

Because you could have also shrunk a little bit and be like, I can't write a book. So my question to you is, where did you gain the identity? Success is an identity process. Where did you have the baseline identity to say, you know what, Ellis? You're right. I can write a book, and I'm going to figure out how. That resourcefulness you tapped into. Where did that come from?

Because that's the true magic of that story for me is I hear it. The magic is the way that you respond to those words, the way that you gave weight and said, you know what? You're right. You're right. You're right. I'm going to listen to what you just said. And instead of being like, I can't, I don't know. Have you ever coached someone that they do that? They're like, but I, what about this?

And what about that? You're like, dude, get resourceful. Like what's up? You know, where did you get that baseline identity to say, you're right. I can do it. And let me go get to work and go make it happen.

So powerful. So we don't see the world as the world is. We see the world as we are. I was listening to an interview the other day. There was two twin brothers. The one is a Fortune 500 company, high level executive. The other one's in prison. The father was in and out of prison and strung out on drugs, abusive relationships, the whole thing.

But I still had dreams and I still had goals and I got enough courage to start a second business. You're basically burning the candle at both ends. My wife and I had six pregnancies. We have four babies. So she had a stillborn birth and a miscarriage. She was four for four C-sections.

They go to the son that's in prison and they said, how did you end up here? And he said, isn't it obvious? Look at where I came from. And they went to the one that was a Fortune 500 company executive. They said, how did you end up here? He said, isn't it obvious? He said, look at where I came from.

And I'm sharing this with you because as those words of positive affirmation, positive vision for Heather, hey, Heather, you got what it, go write a book, sister, you got this. You said, Heather, you have this like,

hunger and resourcefulness from all of that stacking that you've done over the over the years tell people you want to people are like how do i get successful number one bloom where you're planted like bloom where you're planted become the best that you could become right now you know become as high level at your current career as you can right now sweep those streets with as much perfection as you can make the subway sandwiches the best that anyone does at the store be the best executive assistant or sales professional or whatever you know your career's best ceo you're the best in your

right? And then you start stringing wins together because the wins, you learn how to win and string them together. I think that's so remarkable how you took that and you instantly tapped into your resourcefulness and you said, you know, watch this. And then, you know, here you are. Those statements changed your life, but what really changed your life is those three words you said.

How did you say it was belief, which was your identity, right? Two was action, which you instantly did. And then three was get into knowledge. So you are eating your own cooking. You're like living the principles. Your life is a reflection of the principles that you teach.

Yeah. So we talked about the concept of be the one. You are the one. Success is an identity process. James Clear wrote the Burke Atomic Habits, and there was two boys he talks about. One boy stole the candy. And they said, the little boy said, did you steal the candy? The little boy said, I didn't steal the candy. They said, the second child, did you steal the candy?

The little boy said, I don't steal. So I didn't steal that particular candy is an action. I don't steal as an identity. And over time, you'll never outperform the way you see yourself. If you see yourself as a loser, you won't show up and play like a winner. If you see yourself as a winner, you won't roll over and quit like a loser.

And my wife, from the moment she would get pregnant until delivery, she would have that, like, basically the worst version of morning sickness, but it would last the whole nine months. So that whole time... This whole journey was just like, it was just a blur. You're just grinding and trying to make it happen.

So my friends, when you realize you're the one, you're the one of these 4,094 people from all over the world came together, you know, to create you. And that you've never been this old before and you'll never be this young again.

And you can't always control what happens in your life, but you can always control what happens next because you can make a new decision to be the one, be the one that future generations look up and say, it was him. Now you ask yourself this question, how many people does it take to break a generational curse of abuse or of addiction or even a chain of divorce? My friend, it just takes one.

It just takes you. It just takes your decisions. How many people did it take to change the economic future for a family? Where they look at me and say, the economic principal is my great-great-grandma, my great-great-great-grandpa. He's the one that taught all this stuff to us. So the first thing is the identity, recognizing who you are.

And then the second thing is, as I look at my life, you know, billions of dollars in sales and just, you know, multiple companies and holding your family together and trying to keep in good health and just the whole thing, you know, having faith and just the whole thing. I look back and I'm like, Heather, I know you've asked yourself these questions. You're like, how the heck did this even happen?

You know, like what just happened? And you almost start deconstructing because some of it's almost instinctual. So you start deconstructing the process. So I didn't write the book just to motivate, inspire. I hope it does. I hope you feel motivated and feel inspired. The word inspire means to breathe life into. I hope it breathes life into you a little bit.

But what I really hope is it teaches, gives you the formulas and the frameworks and the practical, tactical steps that you need to be the one in your life. to go live and create and design an unforgettable life. You look up and you say, I'm really proud of what I just did because I gave it all I had. And so it's a book that will teach you and train you. So I wanted to put it all on the paper.

I wanted to almost write it for myself when I'm 25 years old, kind of mentor myself, all of the stuff that I've learned. and put it into where that next generation of entrepreneurs, the next generation of leaders can hear it and say, I can instantly apply this stuff. Every single chapter stacks. So each chapter I've had people say to me, they're like, I've never read a book like this.

They go, the one chapter I was like, yo, if I'd all read was just that. And then they go, the next one is stacked on that. And then they all have the workshops and then the formula and the frameworks. They all stack with habit stacking to where the book itself is literally each chapter would change your life, you know, as you apply each chapter, but the book itself is a change your life book.

And, you know, it's so interesting, Heather, at the time, you kind of say to yourself, man, I wish I wasn't going through this. And man, this is hard. And am I ever even going to get there? Like, am I crazy? Am I chasing a fake dream? Is this ever going to be real for us? Like, I know it's real for other people. Will we ever succeed?

I think the biggest one for me is, again, going to that identity. I just spoke at a men's retreat. The videographer, I'm looking up his text to me. He just sent this to me like two days ago. The videographer sent me this. We're friends. He actually used to do a bunch of my video work. We haven't worked together now for probably, you know, seven years or whatever it's been.

But I saw him there, gave him a big hug. Oh, my gosh, bro. What's going on? So he said they did. They did basically, in essence, exit interviews because they're creating like video and testimonials and stuff for their retreat. He said the amount of people who said in their interview, quote, I want to be the one for their family and future generations was really special to witness.

And then he kind of continued. I think once you realize that all of these decisions matter. You know, that your life matters. You know, the word decision, it's a Latin word. Decision was to cut and the D was off. So an incision, when they created the word cut in, where a decision cut off, what does that mean? You come up to a moment in your life and you choose to go right, guess what happened?

You cut off all the possibilities going left. You're making new decisions. My friend, I want you to know something. Every decision you've ever made your whole life, every single one, puts you listening to this discussion right now at this moment in your life. You made an appointment to be here. And again, you've never been this old before, and you'll never be this young again.

And in life, we can't always control what happens, but we can make a new decision to be the one in our lives. And so I love when people say, I'm the one. You know, I'm going to go be that one for me. It's like an awareness. It's like all change starts with heightened awareness. that all the decisions matter and they all stack up and they ultimately create the story of our lives.

Because I tell people, you're not what you did, but you are what you repeatedly do. We've all made mistakes. We've all haven't been our best self. We've all had the challenges and the pains and maybe we're in the middle of them right now, but what you did is not who you are, but what you repeatedly do over time will define who you are.

And so you start living a better life when you start saying, I'm gonna start making new decisions because of what my identity is. And the book is designed to teach you how to do that. So you you collapse learning curves. This is why I love podcasts like this. I love books. I love the events. I love the coaching is you're paying for speed. You're collapsing time. Right.

And I, my guess is some of your audience right now, they're listening like, hey, I know Heather's successful. I know I've watched so-and-so on social media, but I don't know if I can actually do it. You know, do I have what it takes? And I've asked those same questions. And I look back now and I'm so grateful for the struggle. I tell people there's three sections to the journey.

So something you could have accomplished in 10 years. Most people don't have the wherewithal to smash their head against the wall for 10 years. So if you can do it in six months or three months, so in other words, you just take away all that time. You're paying for speed. The knowledge, that third thing that you teach, that knowledge helps you to collapse time.

And that is so valuable because, you know, it's the one resource that's not renewable. It's the ultimate currency is our time.

Well, first of all, you look 33 now. So this 43, seven years later is whatever you're doing. We all need the nutrition and personal care routines as well. Well, thank you.

wherever you get your favorite books, you know, whether it's Amazon or, you know, audible, just search, be the one Justin Prince, you know, I'm across all social platforms as well and put out a ton of content as Heather. I know you do as well to help you to create and to design and to live an unforgettable life. And so, you know, we'd love to get connected with you guys.

I'd love to see if I can serve you and add value, but the book itself will change your life. The books are one of those ones that the people on your team need to read the book that your kids need to read the book. Your partners need to read the book. It's one that it's a shareable content.

story because you realize that you're the one, but they are too for their lineage and for their life and for their family. So you help them recognize who they really are as well.

It would be the word until we've talked about this earlier. It's basically consistency. I just will persist until I succeed. I just, man, I don't know. I was just doggedly determined. I just didn't give up. I just kind of kept moving. And here's what I want to share. People say, I'm going to beat my head against the wall, but don't worry. I'll keep going and say, no, no, no, no, no.

you can adjust and adapt to, you can go over the wall, under the wall around, maybe find, maybe you get a team, maybe you get better tools. Maybe you find the weak spots of the wall. You persist until you succeed, but man, you, you, you know, the strategies and the adjustments and adaption can happen as you go. But the overall identity of like, I'm not going to fail.

You know, I'm going to figure this thing out. I'm a finisher that persisting until I succeed the word until can guarantee your success. And that's really what I would attribute mine to.

There's the dream, the struggle, the victory, and they're all equal. So in other words, what we want sometimes in life is I have a big dream, right? I really want to accomplish something. I want a super small struggle and then a big, humongous victory. I want them to be disproportionate and they're all commensurate. They're all the same size. So

Loved being with you. What a fun conversation.

For those of you that have dreams in your heart, goals, these visions in your mind of like, I wanna live a significant life. I wanna do something to make my kids proud, make my spouse proud, like do something in the marketplace. You're signing yourself up for a struggle equal to the size of the dream and a victory equal to the size of the struggle.

And I share with people, take good notes in the struggle section because people will relate more to your struggles than they will your victories. So in other words, this is where you build some empathy. This is where you build a little bit of heart. You'll be able to look people in the eye and be like, listen, I get it. I understand where you're coming from. But then I'll also share this.

And Heather, you know, this, your struggle is not your story. How you overcame the struggle is a story. So don't anchor in an identity of the struggle as the story. You are not the divorce. You are not the bankruptcy. You're not the addiction. You are not the failed business, the pains you're going through. That is not who you are. We all want to hear how you made it through this thing.

So you got to get back up, go again and, you know, make it through. So the dream, the struggle, the victory, by the way, what do you do for those of you that are in the victory section? Listen, you go sign yourself up again, you have big dreams again, and you go pay the price. And you just kind of keep repeating that cycle.

Like Heather, even with all the things that you've accomplished, you're still out there freaking hustling and making it happen. And like, you know, we were talking as we were starting, like you got 57 things happening all at once. That's what dreamers do. You know, we just sign up for a bigger struggle, right? Bigger victory.

So as I look back at that, that gave me so much wisdom and perspective to go through those years of grind and years of challenge and of struggle. And people have asked me before, they said, how did you get through? Why did you not quit? And this is so interesting. The simple answer is I just kept going. I literally was like a left foot, right foot, left foot, right foot, keep moving forward.

Augment Dino in the great book, the greatest salesman in the world, scroll number three says, I will persist until I succeed. My friends, the word until can guarantee your success. Most people persist until it's hard. Most people persist until the client quits. Most people persist until that business fails.

Most people persist until the sister-in-law tells them that, you know, you're an idiot at the holiday party. Not you and I, my friends, we persist. How long? Until we succeed. And you keep adjusting and adapting and growing and listening and learning and just persisting until you succeed. And that's literally, you know, that's a man. I was just too stupid to quit.

I just kind of kept persisting and, you know, eventually kind of figure it out.

Sister, they used to say to me, they'd be like, enjoy the journey. If you're not happy, you're not doing it right. And I'm like, I'm not happy. This is hard and I'm getting my butt kicked and I am like not winning and this is not fun. And it is not easy to keep your emotional state, like the way you show up, your emotional energy. at a peak level when you're in that struggle section.

A quick formula I'll share with you. It's the E plus R equals O. So E plus R equals O. So three quick lessons. It's the event plus the response that equals outcome. Event plus response equals outcome. Lesson number one, the event doesn't equal the outcome. The E doesn't equal the O. Why? Because we get to own the R. My friends, you get to own your response.

You get to own what Viktor Frankl, who was hauled off into the Nazi concentration camps with his family, maybe the darkest time in human history, maybe this moment, certainly one of them. And he said, no matter what the guards took from me, they couldn't take what he called the gap. And it was his response to the events. He got to own the response.

So my friends, you get to show up with that same energy, that same passion, that same enthusiasm, that same dream, even though you're not there yet. Because remember, direction's more important than destination. You don't always have to be there as long as you're just heading the right direction. Keep moving in the right direction, right? Second lesson, the R is not react. The R is respond.

So great leaders don't react, leaders respond. So you get back up. There's two great questions, by the way, I think we need to ask ourselves as leaders and people that are trying to be change agents in the world and make things happen. The first one is how far, the second one is how long. So how far do I fall when negativity hits and how long do I stay down, right?

So the first one is a depth question. The second one's a duration question. How far do I fall? You know, when challenges hit me and then how long do I sit down? How do I choose to respond to challenges? And you say to yourself, I'm not going to fall that far. And you know what? I'm not going to stay down that long. Tony Robbins talks about his 90 second rule.

He's like, yo, I'm going to whine and complain and be ticked and stressed for 90 seconds. And then I'm moving on, right? Third lesson is this. Your R creates an E for others. So the way that you choose to respond to the events of your life will create events for other people in their life. So the way that you choose to respond, your kids are watching.

The way you choose to respond, your spouse is watching. The way you choose to respond, your employees are watching. The way you choose to respond, your team's watching. The way you choose to respond, the marketplace is watching. And you are creating events for other people by the way that you choose to show up and respond to the events of your life.

And so you want to say, am I creating a positive event for other people?

they're watching this or a negative event right so i think as you go through the process you start finding some of the gems in the struggles in other words take good notes but my friends we got to get through this section don't fall too far don't stay down too long move forward keep going you know persevere and persist until you succeed so you don't you don't revel in just the like oh this sucks and i'm never gonna get out of this thing you gotta kind of keep that i'm gonna show up with high energy high vibes even as i'm kind of in the grind section still

Can I ask you a question? You just did something there that I want to see if this is something that you are hyper aware of and something you teach or if it's something that you instinctively do. You almost talk to yourself in essence as a coach or a consultant. Almost like if you were to hire yourself, hey, Heather, if you were coaching you right now, how would you tell you to show up?