Justin Prince

James Bernard Shaw said that 2% of people think, 3% of people think they think, and 95% of people would rather die than think. So my friends, you want to be a thinker. You want to think through stuff, right? So I like questions like that. I think those are good questions. So here's my thoughts. A couple of quick thoughts off the top of my head as far as declaring your vision. First thing is this.

We have a tendency to have cognitive dissonance. We actually talked about it earlier. It's basically like I know what to do. I'm not doing it. I mean, I think all of us are like, I'm guilty of that, right? Sometimes when you put yourself out there, you kind of like put your credibility out there. You put your reputation out there.

We have a tendency to have cognitive dissonance. We actually talked about it earlier. It's basically like I know what to do. I'm not doing it. I mean, I think all of us are like, I'm guilty of that, right? Sometimes when you put yourself out there, you kind of like put your credibility out there. You put your reputation out there.

We have a tendency to have cognitive dissonance. We actually talked about it earlier. It's basically like I know what to do. I'm not doing it. I mean, I think all of us are like, I'm guilty of that, right? Sometimes when you put yourself out there, you kind of like put your credibility out there. You put your reputation out there.

It allows you to do things not because you know what you should do, but because you know others are watching you. And so you kind of step up because of that pull. That's one thing. I tell a story in my book and I'll make this quick. I did a men's physique show in 2017. This would have been, what is that now? Seven years ago.

It allows you to do things not because you know what you should do, but because you know others are watching you. And so you kind of step up because of that pull. That's one thing. I tell a story in my book and I'll make this quick. I did a men's physique show in 2017. This would have been, what is that now? Seven years ago.

It allows you to do things not because you know what you should do, but because you know others are watching you. And so you kind of step up because of that pull. That's one thing. I tell a story in my book and I'll make this quick. I did a men's physique show in 2017. This would have been, what is that now? Seven years ago.

My business was, you know, at that point we're doing about $120 million a year in revenue. We were like, you know, business thriving. Family was doing great. Kids were healthy. Life was great. But my health, my fitness, I remember looking in the mirror. I was like, what? No, what happened? You know, it was like, just, it was just below my standard. Right. And my body fat was higher than I wanted.

My business was, you know, at that point we're doing about $120 million a year in revenue. We were like, you know, business thriving. Family was doing great. Kids were healthy. Life was great. But my health, my fitness, I remember looking in the mirror. I was like, what? No, what happened? You know, it was like, just, it was just below my standard. Right. And my body fat was higher than I wanted.

My business was, you know, at that point we're doing about $120 million a year in revenue. We were like, you know, business thriving. Family was doing great. Kids were healthy. Life was great. But my health, my fitness, I remember looking in the mirror. I was like, what? No, what happened? You know, it was like, just, it was just below my standard. Right. And my body fat was higher than I wanted.

I just, I would just below the standard that I want to live at. So I set up a 17 week goal, hired a coach, hired nutritionist, the whole thing, 17 week goal. And I thought I'd made the decision I'm in let's go. I'm like, Mr. Personal development. I missed her decision. If I do it, I'm going to make it happen. Well, I did a, at the time, a live video on social media.

I just, I would just below the standard that I want to live at. So I set up a 17 week goal, hired a coach, hired nutritionist, the whole thing, 17 week goal. And I thought I'd made the decision I'm in let's go. I'm like, Mr. Personal development. I missed her decision. If I do it, I'm going to make it happen. Well, I did a, at the time, a live video on social media.

I just, I would just below the standard that I want to live at. So I set up a 17 week goal, hired a coach, hired nutritionist, the whole thing, 17 week goal. And I thought I'd made the decision I'm in let's go. I'm like, Mr. Personal development. I missed her decision. If I do it, I'm going to make it happen. Well, I did a, at the time, a live video on social media.

I was like, yo, I'm making a big change in my life. Here's what I'm gonna do. And I told this thing and I had to have her many hundreds of people on and that took, you know, thousands of views and whatever. And I just did it because I documented the whole thing. So I was doing it more honestly, build the brand and tell a story and the whole thing. That's the authentic reason why. Check this out.

I was like, yo, I'm making a big change in my life. Here's what I'm gonna do. And I told this thing and I had to have her many hundreds of people on and that took, you know, thousands of views and whatever. And I just did it because I documented the whole thing. So I was doing it more honestly, build the brand and tell a story and the whole thing. That's the authentic reason why. Check this out.

I was like, yo, I'm making a big change in my life. Here's what I'm gonna do. And I told this thing and I had to have her many hundreds of people on and that took, you know, thousands of views and whatever. And I just did it because I documented the whole thing. So I was doing it more honestly, build the brand and tell a story and the whole thing. That's the authentic reason why. Check this out.

Sunday night, my little girls after dinner made cookies, made chocolate chip cookies. My little girls at the time, seven years ago, would have been seven and five. These two cute little girls, right? They make these chocolate chip cookies. Remember that night, 1130, 1145 at night, I'm locking up the house. Everyone's in bed, lights off.

Sunday night, my little girls after dinner made cookies, made chocolate chip cookies. My little girls at the time, seven years ago, would have been seven and five. These two cute little girls, right? They make these chocolate chip cookies. Remember that night, 1130, 1145 at night, I'm locking up the house. Everyone's in bed, lights off.

Sunday night, my little girls after dinner made cookies, made chocolate chip cookies. My little girls at the time, seven years ago, would have been seven and five. These two cute little girls, right? They make these chocolate chip cookies. Remember that night, 1130, 1145 at night, I'm locking up the house. Everyone's in bed, lights off.

And I see the plate of cookies, you know, like the leftover cookies. And I remember just looking, I was like, oh my gosh, I could smell, I could smell, you know, the chocolate chips. And I was so proud of my little girls. And plus your daughter's made it. So you got to eat those. Those cowards don't even count because you don't, your kids made it.