Justin Welsh

In a world of commoditized products, how do you stand out and become not a product people want to spend money on, but a person that people want to spend money on?

In a world of commoditized products, how do you stand out and become not a product people want to spend money on, but a person that people want to spend money on?

In a world of commoditized products, how do you stand out and become not a product people want to spend money on, but a person that people want to spend money on?

Yeah, might even be the opposite of what it is now, where it might be 90% the people and 10% the chocolate, which could be interesting.

Yeah, might even be the opposite of what it is now, where it might be 90% the people and 10% the chocolate, which could be interesting.

Yeah, might even be the opposite of what it is now, where it might be 90% the people and 10% the chocolate, which could be interesting.

Yeah, of course, man. Greg, it's really good to see you. And I know you swung through my living area many months ago and we got a chance to have a bite to eat together. And so here I am ready to talk to our buddies.

Yeah, of course, man. Greg, it's really good to see you. And I know you swung through my living area many months ago and we got a chance to have a bite to eat together. And so here I am ready to talk to our buddies.

Yeah, of course, man. Greg, it's really good to see you. And I know you swung through my living area many months ago and we got a chance to have a bite to eat together. And so here I am ready to talk to our buddies.

Yeah. So I've been thinking about, especially having grown my following and been approached by some publishing houses in the last year or so, just like the approach to becoming a published author. And I've talked to a bunch of my friends who are creators or entrepreneurs and have followings. And some of them have started the book process. Others have finished it. Some are...

Yeah. So I've been thinking about, especially having grown my following and been approached by some publishing houses in the last year or so, just like the approach to becoming a published author. And I've talked to a bunch of my friends who are creators or entrepreneurs and have followings. And some of them have started the book process. Others have finished it. Some are...

Yeah. So I've been thinking about, especially having grown my following and been approached by some publishing houses in the last year or so, just like the approach to becoming a published author. And I've talked to a bunch of my friends who are creators or entrepreneurs and have followings. And some of them have started the book process. Others have finished it. Some are...

try and decide whether or not to get into that process. And it feels like it's really cumbersome. And there's a lot of unanswered questions. It feels like the negotiation, the advance, picking the agent, picking the editor. And maybe it's because I'm removed from it and I have not been through the process. But it feels cumbersome. And it feels a bit scary and intimidating.

try and decide whether or not to get into that process. And it feels like it's really cumbersome. And there's a lot of unanswered questions. It feels like the negotiation, the advance, picking the agent, picking the editor. And maybe it's because I'm removed from it and I have not been through the process. But it feels cumbersome. And it feels a bit scary and intimidating.

try and decide whether or not to get into that process. And it feels like it's really cumbersome. And there's a lot of unanswered questions. It feels like the negotiation, the advance, picking the agent, picking the editor. And maybe it's because I'm removed from it and I have not been through the process. But it feels cumbersome. And it feels a bit scary and intimidating.

And you might get into something without having all of your questions answered. And so I'm thinking, and I made a note here around AI, but I'm thinking through that process in general, and how do we make that process easier? And since I kind of jotted down some of these ideas, I actually think people are starting to approach that problem already.

And you might get into something without having all of your questions answered. And so I'm thinking, and I made a note here around AI, but I'm thinking through that process in general, and how do we make that process easier? And since I kind of jotted down some of these ideas, I actually think people are starting to approach that problem already.

And you might get into something without having all of your questions answered. And so I'm thinking, and I made a note here around AI, but I'm thinking through that process in general, and how do we make that process easier? And since I kind of jotted down some of these ideas, I actually think people are starting to approach that problem already.

I saw the guys from Basecamp have come out with something called once.com. I haven't done a deep dive onto it yet, but it seems to be a way in which to get your book out pretty quickly. I believe that James Clear and Tim Ferriss are working on something as well that seems at least tangentially related to that.

I saw the guys from Basecamp have come out with something called once.com. I haven't done a deep dive onto it yet, but it seems to be a way in which to get your book out pretty quickly. I believe that James Clear and Tim Ferriss are working on something as well that seems at least tangentially related to that.