Justine Harmon

But then there was a snowstorm and not too many customers.

So Les took the opportunity to examine the business's trends and behavioral patterns.

He realized that big-ticket items like coats and fancy dresses were selling with less frequency than unsung heroes like shirts and skirts.

Bella and Harry Wexner were not exactly interested in their son's feedback, so Les was done working at Leslie's.

But then he got $5,000 from his Aunt Ida and opened a new store named The Limited in 1963.

Growing up in the 80s, I remember going to The Limited.

It was the kind of place an adolescent could go with her mom, and it was always right on trend.

It was like Zara is today.

Insanely successful.

Lee Peterson worked for The Limited in Columbus, Ohio.

Lee was coming from New York, and he wasn't so sure how he felt about Columbus at first.

But he was won over.

And the man behind this company was a businessman with a B, always in blue suits, but also a real hometown Columbus boy.

And Les Wexner wanted that attention and that loyalty from his troops.

I heard him described as a tough coach, always trying to get people to shoot higher.

Sometimes he got pissed.

There's an anecdote about him yelling, you've got shit for brains at an employee.

And Lee Peterson recalls another time that Wexner said something that raised some eyebrows.

More after the break.

Reaching your weight loss goals doesn't have to mean completely changing the way you live your life.