Kadi Lee

What kind of procedures do you get? You know, what do you feel comfortable spending? I mean, we asked every question. It was probably like a 200 question survey. We sent it out. I mean, it was so in-depth and it was just, it was being super nosy. Not everyone answered it, but we had enough of a kind of a... Yeah, a little R&D. Yeah, we did a lot of R&D and it was just to inform ourselves.

What kind of procedures do you get? You know, what do you feel comfortable spending? I mean, we asked every question. It was probably like a 200 question survey. We sent it out. I mean, it was so in-depth and it was just, it was being super nosy. Not everyone answered it, but we had enough of a kind of a... Yeah, a little R&D. Yeah, we did a lot of R&D and it was just to inform ourselves.

This is what people are thinking. This is what people need. And at that moment in time when we sent it out was when the impact of stress started really showing on people's hair. And so we knew that if we were going to launch a product, it just became really clear that it had to be about hair health and wellness. We've always included wellness.

This is what people are thinking. This is what people need. And at that moment in time when we sent it out was when the impact of stress started really showing on people's hair. And so we knew that if we were going to launch a product, it just became really clear that it had to be about hair health and wellness. We've always included wellness.

Literally, our tagline from the very beginning of the blog was beauty, wellness, and conscious living. And we knew the product had to encompass all three of those things, which is why we were very quickly able to hone in on our growth serum and our well-being supplement. And then we worked on it for years.

Literally, our tagline from the very beginning of the blog was beauty, wellness, and conscious living. And we knew the product had to encompass all three of those things, which is why we were very quickly able to hone in on our growth serum and our well-being supplement. And then we worked on it for years.

You know, I guess it didn't feel like a gamble to me because I joined an accelerator program at the beginning of, oh gosh, I guess last year. Because I, A, raising money. I mean, we're talking about a whole world that I do absolutely nothing about.

You know, I guess it didn't feel like a gamble to me because I joined an accelerator program at the beginning of, oh gosh, I guess last year. Because I, A, raising money. I mean, we're talking about a whole world that I do absolutely nothing about.

And I think that especially knowing the numbers out there for how little Black women raise, whether it be VC or, I mean, the number is so small, it actually is abysmal.

And I think that especially knowing the numbers out there for how little Black women raise, whether it be VC or, I mean, the number is so small, it actually is abysmal.

So I knew that it might be an uphill battle. So if I'm going to do it, I need to actually have the knowledge that I need to be able to execute this. So with the time that I do not have, I signed up for this accelerator, which was... Monday and Tuesday mornings. And I definitely asked the most questions, but you learn really quickly, like there are no stupid questions.

So I knew that it might be an uphill battle. So if I'm going to do it, I need to actually have the knowledge that I need to be able to execute this. So with the time that I do not have, I signed up for this accelerator, which was... Monday and Tuesday mornings. And I definitely asked the most questions, but you learn really quickly, like there are no stupid questions.

And any opportunity I had, whether they had like the extra office hours or anything that I could get some extra time with these two women, Kelly and Annie, who are just amazing, it was called Dream Ventures. I carved it out and just asked anything, whatever they could teach me. I was like, please just tell me what to do because I also wanted to respect my client's time.

And any opportunity I had, whether they had like the extra office hours or anything that I could get some extra time with these two women, Kelly and Annie, who are just amazing, it was called Dream Ventures. I carved it out and just asked anything, whatever they could teach me. I was like, please just tell me what to do because I also wanted to respect my client's time.

I knew I'd probably be doing a friends and family raise because luckily I have clients with the means to be a part of a friends and family raise. And I knew the amount that we needed could probably be accomplished in a friends and family raise. And it was. And it was, yeah. So you still want to be respectful of people's time and their energy and that you're taking this really seriously.

I knew I'd probably be doing a friends and family raise because luckily I have clients with the means to be a part of a friends and family raise. And I knew the amount that we needed could probably be accomplished in a friends and family raise. And it was. And it was, yeah. So you still want to be respectful of people's time and their energy and that you're taking this really seriously.

But I knew we were onto something when I did the accelerator and I won.

But I knew we were onto something when I did the accelerator and I won.

Yeah, I was the top business out of all 25. And I mean, someone caught it on camera when they said my name. I just burst into tears because... It is just so unlikely, you know, but in my pitch, in my pitch contest, when I said the words, the world does not need another shampoo and conditioner, literally, I could have heard an amen from the crowd.

Yeah, I was the top business out of all 25. And I mean, someone caught it on camera when they said my name. I just burst into tears because... It is just so unlikely, you know, but in my pitch, in my pitch contest, when I said the words, the world does not need another shampoo and conditioner, literally, I could have heard an amen from the crowd.