Kai Risdahl

That music, it turns out, is its own category, sometimes called sync music.

That music, it turns out, is its own category, sometimes called sync music.

You've heard it on this show, too.

You've heard it on this show, too.

Ryan Bradley wrote about it in the New York Times Magazine the other day.

Ryan Bradley wrote about it in the New York Times Magazine the other day.

Ryan, welcome to the program.

Ryan, welcome to the program.

Thanks so much for having me.

Thanks so much for having me.

I would like you to tell me, please, how you fell down this particular sync music rabbit hole.

I would like you to tell me, please, how you fell down this particular sync music rabbit hole.

Yeah, of course.

Yeah, of course.

So I noticed a weirdly specific pop song while I was watching Love Island in a dramatic moment.

So I noticed a weirdly specific pop song while I was watching Love Island in a dramatic moment.

Well, let's set aside the fact that you're watching Love Island.

Well, let's set aside the fact that you're watching Love Island.

But anyway, go on.

But anyway, go on.