Karen Duffer

These days, Toblerone makes special chocolate bars specifically designed for duty-free. And it's actually, if you think about it, the perfect place for test marketing and data gathering.

These days, Toblerone makes special chocolate bars specifically designed for duty-free. And it's actually, if you think about it, the perfect place for test marketing and data gathering.

And because Brendan O'Regan didn't try to own the concept, he sadly did not become a duty-free billionaire. But other businessmen would.

And because Brendan O'Regan didn't try to own the concept, he sadly did not become a duty-free billionaire. But other businessmen would.

And because Brendan O'Regan didn't try to own the concept, he sadly did not become a duty-free billionaire. But other businessmen would.

Brian O'Connell has just published a new biography of Brendan O'Regan. So he's a little biased, but he believes that that first little store in the airport changed the world.

Brian O'Connell has just published a new biography of Brendan O'Regan. So he's a little biased, but he believes that that first little store in the airport changed the world.

Brian O'Connell has just published a new biography of Brendan O'Regan. So he's a little biased, but he believes that that first little store in the airport changed the world.

And also, you're a little bored. So it's basically the classic setup to spend too much money. By design. Obviously. We actually tried to find a definitive study to find out how much of a break you're really getting at Duty Free. Yes, there are no taxes. but you have to pay for all this very expensive airport retail space.

And also, you're a little bored. So it's basically the classic setup to spend too much money. By design. Obviously. We actually tried to find a definitive study to find out how much of a break you're really getting at Duty Free. Yes, there are no taxes. but you have to pay for all this very expensive airport retail space.

And also, you're a little bored. So it's basically the classic setup to spend too much money. By design. Obviously. We actually tried to find a definitive study to find out how much of a break you're really getting at Duty Free. Yes, there are no taxes. but you have to pay for all this very expensive airport retail space.

Wait, even though they ship it all the way to Milan?

Wait, even though they ship it all the way to Milan?

Wait, even though they ship it all the way to Milan?

Wait, so if we aren't always getting a huge deal on products and the governments are losing out on tax revenue, then what's the point?

Wait, so if we aren't always getting a huge deal on products and the governments are losing out on tax revenue, then what's the point?

Wait, so if we aren't always getting a huge deal on products and the governments are losing out on tax revenue, then what's the point?

And then once everyone has a duty-free shop, then there's pressure just to make your airport's duty-free shop bigger and brighter and fancier.

And then once everyone has a duty-free shop, then there's pressure just to make your airport's duty-free shop bigger and brighter and fancier.

And then once everyone has a duty-free shop, then there's pressure just to make your airport's duty-free shop bigger and brighter and fancier.