Kat Cole

So?

I think about my role as CEO of AG1.

I have this incredible opportunity to be the leader of a phenomenal foundational nutrition company with millions of customers who rely on us to empower their health journeys, and so many team members who rely on me to be my best.

Our customers and my team deserve for me to be the best over time.

Not comfortable because we've had multiple years of success, but always starting with that day one energy.

Then I envision someone I admire.

So I just met all of you.

I think of you.

Now I envision you in my seat tomorrow.

I'm gone, and I'm just watching you in my role, and I ask, what's one thing and the first thing you would do differently to make the business better?

And something comes to mind, something actionable.

I take action on it within 24 hours, and then once it's in motion, I tell my team.

Practicing the hotshot rule over time has led to things like flying to meet a business partner to hold them accountable when I had made excuses for them, or calling someone to apologize or acknowledge a situation I could have handled better or differently.

It's led to me thinking about someone who has recently lost a parent or a loved one and envisioning them in my role, and it's led to me just picking up the phone and calling my mom and saying, I love you, and how are you?

It's led to me saying thank you to my husband for being a great partner.

It's also led to me stopping initiatives in the company that I was allowing to perpetuate because things were just comfortable, but they were no longer serving the business.

So that's what the hot shot rule is.

And you can use it as a technique in a time of need anytime.

But its power lies in it being a regular, proactive practice.

It used to be quarterly and then monthly, but now I practice it weekly.