Kat Schneider

kind of groundbreaking, very groundbreaking and also impactful, not just for what we're creating, but women's health, generational health at large.

So when you asked me about, you know, exit versus building, I mean, I think both are important, but why I'm doing this a decade later is things like this, that I'm getting to actually impact outcomes and generations of people, which is really exciting.

I think we went through this a decade ago when I was fundraising, when people were telling me that pregnancy was niche, postpartum was niche, menopause was niche, and yet it made up the collective women's health experience and something that I only went through, that I continue to go through and see with my own eyes and why I'm building in this space.

But I think what we're in this really interesting moment in time culturally where niche, even though I don't consider those things niche, niches are actually what drive cultural change and community and marketing.

Like some of the most successful companies today will be focused and started around niches because that's how you start by building community.

And that's also how

marketing engines are working these days.

So it's a really interesting time.

People often tell you to not focus on a niche, but I would absolutely focus on the niche if I was starting something today.

Totally.

I think that people have an instinct to go really big and wide right away.

But when you're starting a company, going more narrow is actually so much more impactful.

For us, we started with a multivitamin, one single product, one way to buy it, one price point.

And people were like, why are you launching all of these other things at once?

But we started with one thing.

because it helped us build the trust around our consumer, like your wife.

And we earned that trust.

And only later on did we launch a prenatal vitamin because people were like, oh my gosh, you stand for transparency of science and sourcing.

I know where my ingredients come from with you guys.

I feel safe.