Katarina Szulc

Because cartel propaganda has always existed.

We've seen like in Juarez back in the early 2000s and even today.

But, you know, you have people hanging from bridges, pants pulled down and a narcomanta on top of them, a message to whoever is next.

Or this is what will happen to you if you act like these rats.

That's a form of propaganda.

But that is...

Tangible, blatant propaganda.

You bring social media into the mix, it fucks up the whole game.

Because how do you apply any oversight to this?

How do you ensure that young people aren't being targeted just through the phone that they always have in their hand?

And that's why these social influencers, media influencers, are main targets.

A major YouTuber in Mexico, Marquitos Toys, he has millions of subscribers.

He shows this flashy lifestyle.

He's from Sinaloa.

His brother was murdered in Baja California.

And then it's constant.

It's constant.

It's certainly part of the propaganda because it sends a loud message.

And I think a lot of these influencers also have a role, their role in organized crime, whether it's laundering money or pushing some sort of narrative.

In Mexico, a lot of the time when you make a lot of money or you gain a platform, somehow the cartel will find a way to use you.