Kate Conger

It's transformed into a space that really aligns with Elon and his interests.

And I think that he views this as a success story.

And I think for that one particular user of X, the X experience is greatly improved.

Well, I think in the early days, the founders created something that was just sort of a place for public chatter, and nobody really knew how to use it or what to do with it yet.

And so, I mean, you look at a lot of the early tweets that even the founders were putting out, and they're kind of insane.

It'll be like, I just had a sandwich for lunch.

It's the kind of thing where you think if someone tweeted this now, you'd be like, wellness check, are they okay?

What are they doing?

And then, you know, over time it found its use, right?

And it became a place where political movements were formed and organized.

You know, it became a source of all these kind of like viral moments of humor, sort of a place to live react to anything that was going on anywhere in the world for better or for worse.

And it just kind of became this space of immediacy, right?

And I think, you know, when you talk about journalists, I mean, the overlap with our business is obvious.

It was just such a great place to kind of be on top of whatever was happening in the world, find out about breaking news before your competitors potentially, and sort of find sources, find people who are on the ground in places where news was happening.

And so it had a really strong utility for our industry, certainly.

Yeah.

So we did this exercise when we were writing the book where we actually went back into the archive of his tweets and tried to read all of his early tweets.

And it was so funny going back in time like that because he was such a normie poster back in the day.

You know, he would post about taking his kids to the ice rink or what he was doing at SpaceX.

And he just came across as someone's kind of hokey dad, just a very normal kind of guy.