Kate Conger

And when it's really a platform, you kind of have to break out your red yarn and try to figure out what the truth is.

Yeah, I think some of the communities that have been really sticky are, you know, anything to do with live events.

So whether that's sports, the Oscars, fashion, things like that, live events are still really strong for X. And it's a time when a lot of

sort of, I think, normie users return to the platform.

You know, it's also always been really strong in the tech industry and I think remains so.

There's a lot of notable figures in tech and even just, you know, young workers who are trying to break into the industry kind of joining conversation there.

You know, and it's, I think, more so than ever, a really prominent platform for American conservative politicians, right?

This is a place where they felt like they were being stifled and banned, and now they kind of rule the roost.

And so, you know, it's a place where Elon has gotten to really push and express a lot of his political views and also elevate other voices who agree with him.

And so I think there's a very strong relationship.

political conversation there, maybe kind of taking the place of what Trump hoped that truth social might be.

You know, that's a great question.

Yeah, it's a more hostile environment for advertisers than it was before.

And so, you know, especially after the acquisition, a lot of big advertisers were taking a pause and not running ads anymore.

And some of them have started to return, I think, especially as Elon got into government and sort of tethered himself to Trump.

There was a little bit of perceived political pressure there where advertisers felt like maybe we're not going to spend the amount we used to on Twitter, but we do need to be spending something.

We don't want to be seen as boycotting.

And so I think they have been able to rebuild that business a little bit.

I don't know that it has risen to the levels that

it was at in the former Twitter.