Kate Cox

AI content, which is like pure engagement slop that you can make for $0, and you can drop those rates even farther.

Then you have Mark Zuckerberg saying, you don't even need to make ad creative.

Pay us money.

We will AI generate you ads and deliver you business results, which is the thing he said earlier this year.

I think that's going to drop rates even farther.

So you just see the beginning of the pressure on this economy, where because the platforms do not value the content, they literally do not pay enough to the creators for the

They are wholly dependent on the dynamics of the advertising industry.

And the advertising industry is both professionalizing and industrializing the creator economy and dealing with AI like everybody else.

And all that means is the rates are dropping.

The rates for a brand deal are dropping and the middle class of creators is absolutely getting squeezed.

So I think that will be a theme.

It was a little bit of our theme of our coverage this year.

It's going to be a big theme next year.

And like I said, I think the platforms are going to have to start labeling and filtering AI content for a huge number of reasons.

I think a revolt from creators is going to be one of those reasons.

If you can get us Linus, make the call.

That's a good one.

Yeah, I've taken Tim Cook off the list.

I've said this on The Verge cast several times.

I don't think he has anything interesting to say.