Kate Cox

And every CEO who makes tech products wants to be near product reviews.

And I can do that.

Great.

So we can get the CS show up and talk about product.

So that was step one.

And then I think that was successful.

We didn't churn a bunch of Kara's audience away, and Kara went off to do all her amazing things that she does.

And now we're doing something different.

And over time, we started doing really different things.

I'm not at all trying to compete with Kara in all the things she does.

Again, I think she's doing great.

I think it's useless to try to compete with that.

I'm trying to try to do my own thing.

That's where you get decoder questions.

How do I deliver different value?

How do I make this meaningfully different?

Casey Newton is always saying the podcast ecosystem is such that any person is always talking to someone else and you can find that conversation.

Like you can pick two names out of a hat, they've done a podcast episode together.

How are you gonna make it different?

So we try to make it different with decoder questions by adding the sort of explainer episodes.