Kate Johnson

He turns these out with incredible speed and efficiency.

But the real impact?

That's going to come from all of us.

Your likes, your shares, your follows, the athletes that you track, the sports that you follow, it all plays a significant role in contributing to the library of women's sports content.

My challenge to you is this.

Go further.

Go beyond what the algorithm serves you.

Follow athletes that intrigue you.

Maybe try your hand at telling their story as a content creator yourself, even if on a small scale.

If you're a brand, consider investing in women's sports media or becoming a sponsor.

If you're a consumer, buy brands who sponsor women's sports.

It all matters.

For too long, you cannot be what you cannot see has been a quiet barrier.

But what if we flip that from a warning into a call to action?

Had I been able to instantly share my proudest Olympic moments way back when, I wonder what young athlete I would have reached through the void and what boardroom she might be sitting in today.

Leveling the playing field for women's sports is going to take all of us, from brands, media rights holders, athletes and fans, to you and me.

When we choose to reimagine the future of women's sports, we open the door to possibility.

Let's reimagine the future of women's sports not as something we have to work hard to find, but as something we deliberately and collectively build to be seen.

Thank you.