Kate Johnson

If you're a consumer, buy brands who sponsor women's sports.

It all matters.

For too long, you cannot be what you cannot see has been a quiet barrier.

But what if we flip that from a warning into a call to action?

Had I been able to instantly share my proudest Olympic moments way back when, I wonder what young athlete I would have reached through the void and what boardroom she might be sitting in today.

Leveling the playing field for women's sports is going to take all of us, from brands, media rights holders, athletes and fans, to you and me.

When we choose to reimagine the future of women's sports, we open the door to possibility.

Let's reimagine the future of women's sports not as something we have to work hard to find, but as something we deliberately and collectively build to be seen.

Thank you.