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Katherine Boyle

๐Ÿ‘ค Speaker
2165 total appearances

Appearances Over Time

Podcast Appearances

The Shawn Ryan Show
#216 Katherine Boyle - America's Defense Tech Renaissance

I can do whatever story you want me to do.

The Shawn Ryan Show
#216 Katherine Boyle - America's Defense Tech Renaissance

So I found an editor inside the Washington Post, and she's like, you can write as many stories as you want.

The Shawn Ryan Show
#216 Katherine Boyle - America's Defense Tech Renaissance

We just need people to fill the actual physical paper because they were slashing the people who were well-known reporters left and right because the business was going under.

The Shawn Ryan Show
#216 Katherine Boyle - America's Defense Tech Renaissance

Oh, I mean, just the business of media with the internet.

The Shawn Ryan Show
#216 Katherine Boyle - America's Defense Tech Renaissance

Everyone thinks that the media really started declining like maybe 2014, 2015, 2016.

The Shawn Ryan Show
#216 Katherine Boyle - America's Defense Tech Renaissance

But the first wave of real layoffs were like 2008, 2009, where there was just an understanding that Google and then Facebook, but Google really was just eating the lunch of these companies.

The Shawn Ryan Show
#216 Katherine Boyle - America's Defense Tech Renaissance

The business models of every major newspaper up until this point of regional newspapers were classifieds.

The Shawn Ryan Show
#216 Katherine Boyle - America's Defense Tech Renaissance

subscriptions, and then syndication.

The Shawn Ryan Show
#216 Katherine Boyle - America's Defense Tech Renaissance

So syndication, sending out the story, people paying to have to reprint it.

The Shawn Ryan Show
#216 Katherine Boyle - America's Defense Tech Renaissance

That was Google.

The Shawn Ryan Show
#216 Katherine Boyle - America's Defense Tech Renaissance

Google completely took that, right?

The Shawn Ryan Show
#216 Katherine Boyle - America's Defense Tech Renaissance

So all of the stories would go on the internet for free.

The Shawn Ryan Show
#216 Katherine Boyle - America's Defense Tech Renaissance

No one was paying for the digital copy.

The Shawn Ryan Show
#216 Katherine Boyle - America's Defense Tech Renaissance

The Wall Street Journal figured it out, but none of the other papers did.

The Shawn Ryan Show
#216 Katherine Boyle - America's Defense Tech Renaissance

So they were just hemorrhaging subscribers.

The Shawn Ryan Show
#216 Katherine Boyle - America's Defense Tech Renaissance

And then the advertising, it was like, well, if people are advertising online, why am I going to advertise my store in your newspaper?

The Shawn Ryan Show
#216 Katherine Boyle - America's Defense Tech Renaissance

No one's reading the physical paper anymore.

The Shawn Ryan Show
#216 Katherine Boyle - America's Defense Tech Renaissance

But they still had it, and they still had subscribers that were reading it.

The Shawn Ryan Show
#216 Katherine Boyle - America's Defense Tech Renaissance

So it was actually a great time to go in and just be like, OK, I'll work for basically very little.

The Shawn Ryan Show
#216 Katherine Boyle - America's Defense Tech Renaissance

and I'll work a lot and I'll fill your paper."