Kathy (caller) / Unknown
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and I was a single mom on a shoestring budget with no experience in buying a car.
I visited several car lots and was horrified at the transparent lies and aggressive sales tactics, both about their competitors' cars and their own cars.
Disillusioned, I did some homework and decided to put the shoe on the other foot.
I did a few test drives and realized that a Nissan Sentra was my best option.
I researched dealer prices and reasonable markups, decided on my price, somewhere around $15,700 to $16,000 if I remember right, and began.
I called the three Nissan dealers within 75 miles, confirmed that they had the car I wanted on site, and explained that I had the cash in hand or in the bank and was willing to buy a car that day.
They loved hearing that.
Then I pitted the dealers against each other.
And every time one gave me a cheaper price, I called the other two saying, well, can you beat this particular price?
And it was impressive how quickly the prices came down.
Then the last salesman said to me,
I can do better for you.
I get a commission on how many cars I sell regardless of price.
I will sell you this car for $12,700 if you come in today.
I was delighted.
It was well below dealer price, and I had other salesmen just be astonished at the price I got.